West Coast Schedule
Master's Program Day 1

Master's Program Day 1

We kicked off our Master's Program yesterday with attendees from Menasha, Process Retail Group, United Displaycraft, Nestle, and more. Speakers lectured about building brand equity through using emotion and memories, how retail stores will probably shrink in size, what it takes to have something copyrighted, and more. 

Take a look at some of the pictures we took during the program yesterday, and stay tuned for more today. Today, we'll be hearing from Michelle Adams, Scott Thompsen, Robert Liljenwall, Roberta Perry, and take a retail tour with Katie Desir. Follow along with our live-tweeting and updated Facebook photos.



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