Marketing Week reports Richard Jones, VP of national accounts at Groupon UK and Ireland, saying, “Despite the rise in online shopping and self-service technology, it seems that the back to basics approach of having physical stores and specialist staff on hand is critical, as consumers want to emotionally connect with the brand, talk to experts and physically see and touch products.”
I talked with Jared Schiffman of PERCH in October to learn about their successful displays that incorporate some of the newest technologies and strategies for digital signage. Schiffman is the CEO and Co-Founder of PERCH and Potion where they offer table displays that interact with shoppers when the pick up the product. Why not use an interactive screen to find more information about the product? Because their technology gets the shopper to touch the product and then is rewarded with information.
PERCH’s displays are prime examples of the findings from the 2009 Journal of Consumer Research. The findings says consumers who touch products in the aisles will pay more money for them than those who don’t touch them. Take a look at some of PERCH’s displays:
I'm hoping that we'll see more displays like OSI and PERCH's in retail stores. These displays are a great way to have shoppers interact more with products and buy more. If you're a POPAI member and you're making displays like this, please let me know (firstname.lastname@example.org).