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Infographic Friday: What Olympic Viewers Like and Don't Like

Infographic Friday: What Olympic Viewers Like and Don't Like

Happy Infographic Friday! You probably thought I was going to post a Valentine's Day image, but I thought I'd go a different route; The Olympics. Last night I saw a Samsung commercial where families were pretending to be Olympic stars and it was touching. From all the web stories you're probably reading, you'll know that marketers are trying to reach the millennial demographic with storytelling this year. That point only proves that Olympic viewers do not want to see so many endorsements in their commercials. They want to feel like they're at the games, they want to feel the camaraderie of the nation, and they want to share their experience online. 

Take a look at the infographic below created by Carlos Monteiro for AdWeek. You’ll see what the 2014 Sochi Olympic viewers are really doing with the games. 

data-WINTER-OLYMPICS-01-2014



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