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Infographic Friday: The #Hashtag

Infographic Friday: The #Hashtag

If you aren't one of the almost 240 million active Twitter users or  150 million active Instagram users you may not know the power of the "#" sign. Or maybe you do since Jimmy Fallon is creating skits in "hashtag speak." Hashtags are showing up everywhere. In tweets, instagrams, pins, Facebook posts, commercials ( 57% of 2014 Super Bowl commercials had them), on TV screens during prime time shows, on vinyls in store windows, and more. A prediction of hashtags involved in and on displays isn't far-fetched. 

Buffer does a nice job of spelling out the invention of the twitter hashtag use.

The hashtag was first brought to Twitter on August 23, 2007 by Chris Messina. Before this, the hash (or pound) symbol had been used in various ways around the web, which helped Chris in developing his detailed suggestion for using hashtags on Twitter.
twitter hashtags - first tweet

Chris took direction from similar uses of the hash symbol he’d already seen on other sites when designing the hashtag for Twitter. 

It occurred to me that IRC presents a proven model for these needs with its foundation on channels, and so that’s what I’m generally going to call them. 

Chris also wanted to find a way to incorporate hashtags into his current use of Twitter, so that SMS or IM clients could be used to interact with hashtags, and no web-based management would be required to set them up. He looked to a similar social network, Jaiku for a good example… 

Power of Hashtags Infographic

Will you be using hashtags more? 

For your Friday viewing pleasure, the Jimmy Fallon skits: With Jonah Hill. With Justin Timberlake


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