Happy Infographic Friday! You might be thinking, "Jay Z, really? Why is POPAI posting this?" Just think about it. Jay Z sold more than 500,000 copies of his latest album in the first week of its release, in a time where more people pirate music than buy it. He has a loyal fan base not just because of his music but also because of his wife, Beyonce, and other conglomerates he owns. He is a big influencer. Having Jay Z mention your brand or product in a song is free advertising. Maybe brands should figure out how to reach Jay Z and other rappers/artists.