In continuation of our Shopper Engagement Study Series, the 2014 Mass Merchant Study expands our understanding of shoppers, and gives insights into key channel differences. In this study, you'll see how our pre- and post shopping methodology along with the use of eye-tracking technology gives us the knowledge of what shoppers are really doing.
Click the following links to see just an overview of our findings, and please let us know if you'd like to dive deeper.
Dawn Mitchell on 24-Jul-2014 12:35 PM
links to the 2014 mass merch study don't work.