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News

Michael Cure Retires from POPAI

After 12 years of excellent member service, Michael Cure has entered retirement from POPAI, effective April 20th. Mike ha..

POPAI’S Board Chair Michelle Adams and OMA Award Winners to be Featured at NCA’s Sweets and Snack Expo

POPAI and the National Confectioners Association (NCA) are partnering to bring dynamic education and merchandising ..

Household Cleaners: The Effectiveness of In-Store Displays

Most often displays are a key element in attracting shoppers to buy products, but that is not the case for Household Clea..

Trends & Latest in Retail Design

Want to know what's latest in retail and in-store marketing? Our member IDL Worldwide created a great round up of what th..

2014 Mass Merchant Shopper: Household Cleaners, Identifying Distinguishing Characteristics of the Shopping Trip

On their regular grocery trips to their retailer, Mass HHC make household cleaners a regular purchase. Like other shopper..

POPAI Welcomes Member: The AdArt Company

We are more than pleased to introduce one of our newest members, The AdArt Company. This large format printing and ..

Apple Shifts Emphasis of Store Launches to Online

By: Bryan Reid When you’re a nationwide storefront that rakes in an average of $1,000 per square feet, you know..

2014 Mass Merchant Shopper: Household Cleaners

Where the Purchase Decision Takes Place Research, lists, and product experimentation The general Mass Mercha..

2014 Mass Merchant Study: Baby Boomer Shoppers

In order to create effective in-store shopper marketing campaigns marketers must know their shoppers. Marketers must iden..

Corrections to the 2015 OMA Awards Annual

It has come to our attention there are printed errors in the 2015 OMA Awards Annual. We apologize for any inconvenience t..

Thank You to the 2015 OMA Co-Chairs & Judges!

As you all may have heard, the 2015 OMA Awards Competition and Celebration were a success! We all know the process of the..

Coca-Cola Invests Smartly in Sustainable Future

By: Bryan Reid Coca-Cola Enterprise, a global food and beverage brand as well as 2015 OMA Special Award W..

Retailers Nationwide Are Shying Away From Continuous Discounts Model

By: Bryan Reid Ever since the most current US recession coincided with the dominant rise of e-commerce and technology..

2015 OMA Special Award Winners

Congratulations to all of the OMA entries this year! The OMA floor in GlobalShop looks amazing. A special congratulations to ..

Research Throwback Thursday…2010

The following is an excerpt from, Return on Twitter, by Catherine Boera, VP & Director of Integrated Media Communicat..

POPAI, A.R.E Boards Agree to Pursue Merger

LAS VEGAS, NV (March 25, 2015) – The Boards of Directors of POPAI (Point of Purchase Advertising Internationa..

[BREAKING] Kraft and Heinz Are Merging to Create Food Giant

By: Bryan Reid Monumental news broke this morning that US food giant Heinz is to merge with Kraft Foods Group, creati..

POPAI Announces 2015 Global Awards Winners at GlobalShop

During the largest retail tradeshow, POPAI announces the winners of the fifth annual Global Awards Winner to recognize th..

2014 Mass Merchant Shopper: Health Care Private Label vs. National Brands

Planning rates for the Health Care category are so highly brand-dependent and this should be considered when choosing the..

Henschel-Steinau to Unveil New Retail Lighting Solution at GlobaShop 2015

Henschel-Steinau, a POPAI member and retail marketing solutions provider, will introduce LumaNEXT™, a new and innov..

Facebook Makes Major Play in E-Commerce by Acquiring "TheFind"

By: Bryan Reid Global social media and tech powerhouse Facebook has made its first major acqui..

POPAI Welcomes Audio Authority as a New Member

POPAI members are not only brands and retailers, but also suppliers. One of our latest supplier members is Audio Authorit..

Google Unveils First Physical Storefront

By: Bryan Reid The whispers of search giant and tech powerhouse Google expanding into physical retail space have been..

Research Throwback Thursday…2007!

The following is the abstract from, Brand Portfolio Promotions, by Anocha Aribarg and Neeraj Arora, date..

2015 Compliance Initiative Study: Bridging the Gap Between Perception & Reality

The POPAI 2014 Compliance Initiative Study is complete and ready to share! With the help of Quri, a leading provider of retai..