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Online Grocery Shopping is Moving In an Upward Direction

By: Bryan Reid As consumer behavior shifts due to the rapid surge of new, exciting technologies that can assist in ev..

Identifying Distinguishing Characteristics Of The Salty Snacks Shopping Trip

Mass Merchant purchasers of Potato chips, Nacho/Corn Chips, Nuts, Pretzels, Popcorn and other salty snacks are more likel..

Google “Buy” Button Set to Disrupt Amazon's Business

Global tech giant Google Inc. is launching a “buy" button feature on its mobile search-result pages in coming weeks..

Candy: Identifying Distinguishing Characteristics of the Shopping Trip

Mass Candy shoppers are more likely than other Mass shoppers to be on a grocery-related trip—either a quick grocery..

Walmart and Lowe's Pick Up Where Target Canada Left Off

By: Bryan Reid When mega-retailer Target announced the shocking news a few months ago that it would be pulling its bu..

Deadline Extended! Enter Your Displays in the POP-UP Creative Gallery

We acknowledge people need a little more time to enter their most creative displays into the Second Annual POP-UP Creativ..

Candy: Where the Purchase Decision Takes Place

Not surprisingly, Candy is a highly unplanned purchase and Non-Chocolate Candy is less likely to be specifically planned ..

2015 GlobalShop Video Recap

Did you miss the 2015 GlobalShop? Take a brief look at what GlobalShop and the OMA Area means to our members, and what yo..

Win The War On The Shelf

By: Bryan Reid POPAI, the global association for marketing at-retail, is venturing into Canada once again to delivery..

Household Cleaners: Private Label vs. National Brands

In both Grocery and Mass Merchant Channels, shoppers typically purchase only one Household Cleaner (HHC) product per shop..

Go Boldly Forward into the Unknown

By: Nick Jones EVP, Innovation & Growth, Arc/Leo Burnett The rate at which technology is changing the ..

Michael Cure Retires from POPAI

After 12 years of excellent member service, Michael Cure has entered retirement from POPAI, effective April 20th. Mike ha..

POPAI’S Board Chair Michelle Adams and OMA Award Winners to be Featured at NCA’s Sweets and Snack Expo

POPAI and the National Confectioners Association (NCA) are partnering to bring dynamic education and merchandising ..

Household Cleaners: The Effectiveness of In-Store Displays

Most often displays are a key element in attracting shoppers to buy products, but that is not the case for Household Clea..

Trends & Latest in Retail Design

Want to know what's latest in retail and in-store marketing? Our member IDL Worldwide created a great round up of what th..

2014 Mass Merchant Shopper: Household Cleaners, Identifying Distinguishing Characteristics of the Shopping Trip

On their regular grocery trips to their retailer, Mass HHC make household cleaners a regular purchase. Like other shopper..

POPAI Welcomes Member: The AdArt Company

We are more than pleased to introduce one of our newest members, The AdArt Company. This large format printing and ..

Apple Shifts Emphasis of Store Launches to Online

By: Bryan Reid When you’re a nationwide storefront that rakes in an average of $1,000 per square feet, you know..

2014 Mass Merchant Shopper: Household Cleaners

Where the Purchase Decision Takes Place Research, lists, and product experimentation The general Mass Mercha..

2014 Mass Merchant Study: Baby Boomer Shoppers

In order to create effective in-store shopper marketing campaigns marketers must know their shoppers. Marketers must iden..

Corrections to the 2015 OMA Awards Annual

It has come to our attention there are printed errors in the 2015 OMA Awards Annual. We apologize for any inconvenience t..

Thank You to the 2015 OMA Co-Chairs & Judges!

As you all may have heard, the 2015 OMA Awards Competition and Celebration were a success! We all know the process of the..

Coca-Cola Invests Smartly in Sustainable Future

By: Bryan Reid Coca-Cola Enterprise, a global food and beverage brand as well as 2015 OMA Special Award W..

Retailers Nationwide Are Shying Away From Continuous Discounts Model

By: Bryan Reid Ever since the most current US recession coincided with the dominant rise of e-commerce and technology..

2015 OMA Special Award Winners

Congratulations to all of the OMA entries this year! The OMA floor in GlobalShop looks amazing. A special congratulations to ..