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Personal Care: Private Label vs. National Brands

Personal Care shoppers are particular when purchasing various products of the Personal Care category. In the last two dec..

Wal-Mart ShippingPass Plans To Be At Your Doorstep Faster Than Ever

By: Bryan Reid As retailers race to deliver consumers their goods at record pace, especially with Amazon’s indu..

Personal Care: Identifying Distinguishing Characteristics of the Shopping Trip

Mass Personal Care shoppers are more likely than their counterparts to be on regular, larger grocery trips, especially th..

POPAI Member News: One Source Industries Opens New Facility in San Pedro, Calif.

One Source Industries, LLC (OSI), a provider of global supply chain managed solutions for point of purchase (PO..

Amazon Prime Day Sets Sights On Surpassing Black Friday Deals

By: Bryan Reid Look out Black Friday, online retail giant Amazon is looking to supersede the 90-year-old shopping..

Personal Care: Quantify the Effectiveness of In-Store Displays

The Personal Care purchase process in Mass Merchant stores relies heavily on displays, especially when products are ..

2015 POPAI University Master's Program Open For Registrations

Expand your expertise and deepen your understanding of one of the most effective marketing mediums; in-store marketing an..

RockTenn Company and MeadWestvaco Corporation Begin Operations at WestRock Company

By: Bryan Reid As of July 1st, RockTenn Company and MeadWestvaco Corporation began operations as the newly created We..

Sears Launches "Smart Home" Products in Flagship Storefront

Sears is looking toward the future for its new connected home showrooms. The initiative is in sync with the rapid growth ..

Personal Care: Where the Purchase Decision Takes Place

Research, lists, and product experimentation Shopping the Personal Care category is planned over a third of the..

Mariano's Fresh Market Opens Biggest Location Yet!

By: Bryan Reid As Mariano’s Fresh Market continues expanding their presence throughout Chicagoland, they've rec..

Top 10 Innovative Products from Cannes Festival

This years Cannes Lions International Festival of Creativity saw a large number of world-changing product designs and cam..

2015 West Coast POP Show is Open For Entries!

POPAI's Annual West Coast POP Show is now open for entries! Deadline: Friday, September 11, 2015 Inspire the Wes..

Call for Nominations: 2015 POPAI Night of Honors Honorees

POPAI is pleased to announce that the 2015 Night of Honors call for nominations is open. Each year at the Annual N..

POPAI European Chapter Meeting

On June 18, 2015, eight of the POPAI Chapters met to discuss the past 12 months and the remainder of 2015. The POPAI Chap..

Salty Snacks: Private Label vs. National Brands

Salty Snack purchases are highly brand dependent as planning rates differ by brand, with the popularity of the brand poss..

MEMBER PROFILE: The AdArt Company & Joseph M. DeMarco

Interview by: Bryan Reid POPAI’s member profile series continues with a look into Los Angeles-based design firm..

Salty Snacks: Identifying Distinguishing Characteristics Of The Salty Snacks Shopping Trip

Mass Merchant purchasers of Potato chips, Nacho/Corn Chips, Nuts, Pretzels, Popcorn and other salty snacks are more likel..

2015 POPAI D-A-CH Award Winners

By: Bryan Reid The 2015 POPAI D-A-CH Awards took place in Germany recently and provided a wonderful reception fo..

Top P.O.P Companies, According to 2014 Survey

For 19 years, Creative Magazine has published the Top 50 P.O.P Companies in North America. According to their 2014 Survey..

CVS Health Buys Target Pharmacy

CVS Health (CVS) bought Target's pharmacy and clinic business for $1.9 Billion this morning. As a strategic plan, Target ..

Salty Snacks: Quantify The Effectiveness of In-Store Salty Snacks Displays

Displays are an effective instrument for the Salty Snacks category. Salty Snacks are nearly two times more likely to be s..

Grocery Stores Beware, Amazon Will Offer Private-Label Items Soon

By: Bryan Reid Global retailer Amazon is never one to slow down on expanding its product offerings and services for c..

POPAI At Sweets and Snacks Expo

By: Bryan Reid We came. We participated. And we left with more snack samples than we could eat. The 2015 National Con..

Salty Snacks: Where the Purchase Decision Takes Place

In Grocery and Mass Merchant store (more in the latter), consumers are more likely to purchase Salty Snacks on impulse. A..