After 12 years of excellent member service, Michael Cure has entered retirement from POPAI, effective April 20th. Mike ha..
POPAI’S Board Chair Michelle Adams and OMA Award Winners to be Featured at NCA’s Sweets and Snack Expo
POPAI and the National Confectioners Association (NCA) are partnering to bring dynamic education and merchandising ..
Most often displays are a key element in attracting shoppers to buy products, but that is not the case for Household Clea..
Want to know what's latest in retail and in-store marketing? Our member IDL Worldwide created a great round up of what th..
2014 Mass Merchant Shopper: Household Cleaners, Identifying Distinguishing Characteristics of the Shopping Trip
On their regular grocery trips to their retailer, Mass HHC make household cleaners a regular purchase. Like other shopper..
We are more than pleased to introduce one of our newest members, The AdArt Company. This large format printing and ..
By: Bryan Reid When you’re a nationwide storefront that rakes in an average of $1,000 per square feet, you know..
Where the Purchase Decision Takes Place Research, lists, and product experimentation The general Mass Mercha..
In order to create effective in-store shopper marketing campaigns marketers must know their shoppers. Marketers must iden..
It has come to our attention there are printed errors in the 2015 OMA Awards Annual. We apologize for any inconvenience t..
As you all may have heard, the 2015 OMA Awards Competition and Celebration were a success! We all know the process of the..
By: Bryan Reid Coca-Cola Enterprise, a global food and beverage brand as well as 2015 OMA Special Award W..
By: Bryan Reid Ever since the most current US recession coincided with the dominant rise of e-commerce and technology..
Congratulations to all of the OMA entries this year! The OMA floor in GlobalShop looks amazing. A special congratulations to ..
The following is an excerpt from, Return on Twitter, by Catherine Boera, VP & Director of Integrated Media Communicat..
LAS VEGAS, NV (March 25, 2015) – The Boards of Directors of POPAI (Point of Purchase Advertising Internationa..
By: Bryan Reid Monumental news broke this morning that US food giant Heinz is to merge with Kraft Foods Group, creati..
During the largest retail tradeshow, POPAI announces the winners of the fifth annual Global Awards Winner to recognize th..
Planning rates for the Health Care category are so highly brand-dependent and this should be considered when choosing the..
Henschel-Steinau, a POPAI member and retail marketing solutions provider, will introduce LumaNEXT™, a new and innov..
By: Bryan Reid Global social media and tech powerhouse Facebook has made its first major acqui..
POPAI members are not only brands and retailers, but also suppliers. One of our latest supplier members is Audio Authorit..
By: Bryan Reid The whispers of search giant and tech powerhouse Google expanding into physical retail space have been..
The following is the abstract from, Brand Portfolio Promotions, by Anocha Aribarg and Neeraj Arora, date..
The POPAI 2014 Compliance Initiative Study is complete and ready to share! With the help of Quri, a leading provider of retai..