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Cookies: The Effectiveness of Instore Displays

2014 Mass Merchant Shopper: Cookies The Effectiveness of Instore Displays Compared to the overa..

Cookies: Where the Purchase Decisions Take Place – In-Store

Overall, in the past few decades there has been a trend toward reduced exploration in the store as shoppers are more like..

Cookies: Where the Purchase Decisions Take Place - Planning

On both the category and product levels, Cookies are a highly unplanned purchased. Although Cookies themselves ..

Night of Honors Video Recap 2015

Check out the video footage from our Night of Honors here. (https://vimeo.com/146418121) THE ..

Toys & Games: The Effectiveness of Instore Displays

Showcasing products via displays is important in the Toys & Games category. In Mass Merchants, In-Line displays work ..

Toys & Games: Where the Purchase Decisions Take Place

Toys & Games: Where the Purchase Decisions Take Place Overall, Toys & Games shoppers in bot..

A.R.E - POPAI Merger Webinar

An introduction to The New Association A webinar for A.R.E - POPAI Members Learn about your new benefits in t..

Paper Goods: Shopper Satisfaction

Shopper Satisfaction Compared to Mass shoppers, Grocery shoppers place slightly higher value on alm..

Paper Goods: Private Label vs. National Brands

Planning rates are highly brand-dependent, and this should be considered when choosing what outlets to utilize promotiona..

Paper Goods: Distinguishing Characteristics of the Shopping Trip

Paper Goods : Distinguishing Characteristics of the Shopping Trip Mass Paper Goods shoppers are significantly m..

It's Official: POPAI & A.R.E Merge

On Oct. 2, A.R.E. (Association for Retail Environments) and POPAI (Point of Purchase Advertising International..

2014 Mass Merchant Shopper: Paper Goods

2014 Mass Merchant Shopper: Paper Goods Where the Purchase Decisions Take Place While Paper Goods a..

2015 West Coast POP Winners

Counter Display Permanent: Gold Nest in Line, produced by Rapid Displays for Nest ..

Packaged Bread: Private Label vs. National Brands

Packaged Bread: Private Label vs. National Brands Switching in the Packaged Bread aisle is spurred ..

Packaged Bread: Distinguishing Characteristics Of The Shopping Trip

Packaged Bread: Distinguishing Characteristics Of The Shopping Trip Packaged Bread shoppers in Grocery a..

Packaged Bread: Quantify The Effectiveness Of In-Store

Packaged Bread shoppers in Grocery are more likely to make a purchase from a display than are other shoppers in either channe..

Packaged Bread: Where the Purchase Decisions Take Place

Even though Grocery shoppers are only slightly more likely to purchase Private Label Packaged Bread than their Mass counterpa..

Participate in the 2015 POPAI Compliance Initiative Study!

Last year POPAI commissioned the first phase of the Compliance Initiative to understand the level of successful execution of ..

Cereal: Private Label vs. National Brands

National Brands dominate the Cereal subcategory, particularly in the Mass channel, where only 1 in 10 purchases are Private L..

Cereal: Distinguishing Characteristics of The Cereal Shopping Trip

Mass Cereal shoppers are more likely to be on Grocery-related trips than the average Mass shopper, and Cereal shoppers spend ..

Cereal: The Effectiveness of In-Store Cereal Displays

Displays are an essential tool in the Cereal category, with Cereals nearly twice as likely to be selected from displays than ..

Pop-Up Store Trend On The Rise

By: Bryan Reid It is a known fact that brick-and-mortar stores aren't the only option for brands and retailers with p..

Cereal: Where the Purchase Decisions Take Place

It was observed that Cereal shoppers in Mass Merchants behave more like Grocery shoppers. Cereal purchases are specifically p..

POPAI Welcomes CVS Health To Membership

We are happy to announce CVS Health as the newest member to POPAI growing membership! As America's leading pharmacy retai..

Personal Care: Private Label vs. National Brands

Personal Care shoppers are particular when purchasing various products of the Personal Care category. In the last two dec..