Industry News


2015 West Coast POP Show is Open For Entries!

POPAI's Annual West Coast POP Show is now open for entries! Deadline: Friday, September 11, 2015 Inspire the Wes..

Call for Nominations: 2015 POPAI Night of Honors Honorees

POPAI is pleased to announce that the 2015 Night of Honors call for nominations is open. Each year at the Annual N..

POPAI European Chapter Meeting

On June 18, 2015, eight of the POPAI Chapters met to discuss the past 12 months and the remainder of 2015. The POPAI Chap..

Salty Snacks: Private Label vs. National Brands

Salty Snack purchases are highly brand dependent as planning rates differ by brand, with the popularity of the brand poss..

MEMBER PROFILE: The AdArt Company & Joseph M. DeMarco

Interview by: Bryan Reid POPAI’s member profile series continues with a look into Los Angeles-based design firm..

Salty Snacks: Identifying Distinguishing Characteristics Of The Salty Snacks Shopping Trip

Mass Merchant purchasers of Potato chips, Nacho/Corn Chips, Nuts, Pretzels, Popcorn and other salty snacks are more likel..

2015 POPAI D-A-CH Award Winners

By: Bryan Reid The 2015 POPAI D-A-CH Awards took place in Germany recently and provided a wonderful reception fo..

Top P.O.P Companies, According to 2014 Survey

For 19 years, Creative Magazine has published the Top 50 P.O.P Companies in North America. According to their 2014 Survey..

CVS Health Buys Target Pharmacy

CVS Health (CVS) bought Target's pharmacy and clinic business for $1.9 Billion this morning. As a strategic plan, Target ..

Salty Snacks: Quantify The Effectiveness of In-Store Salty Snacks Displays

Displays are an effective instrument for the Salty Snacks category. Salty Snacks are nearly two times more likely to be s..

Grocery Stores Beware, Amazon Will Offer Private-Label Items Soon

By: Bryan Reid Global retailer Amazon is never one to slow down on expanding its product offerings and services for c..

POPAI At Sweets and Snacks Expo

By: Bryan Reid We came. We participated. And we left with more snack samples than we could eat. The 2015 National Con..

Salty Snacks: Where the Purchase Decision Takes Place

In Grocery and Mass Merchant store (more in the latter), consumers are more likely to purchase Salty Snacks on impulse. A..

New 2016 GlobalShop Policies

There are new GlobalShop Policies floating around, and POPAI's Tradeshow Committee Co-Chair Bob Gustafson was able t..

New Technology for Personalizing the Floor Shopping Experience

Interactive technology is king for retailers if they'd like to personally connect to their shoppers. In 2013, Prendi crea..

2015 POP-UP Creative Gallery Winners & Recap

*photos by brklyn // jpn social The Second Annual POPAI POP-UP Creative Gallery, May 28, 2015, was a great suc..

Candy: Private Label vs. National Brands

Whether in Mass Merchant or Grocery, impulse purchases dominate the Candy buying process. Most walkaways occur when sh..

POPAI Summer Office Hours

Summer hours for the POPAI office in Chicago start today. The hours of operation will be as follows: Monday - Thursda..

Online Grocery Shopping is Moving In an Upward Direction

By: Bryan Reid As consumer behavior shifts due to the rapid surge of new, exciting technologies that can assist in ev..

Identifying Distinguishing Characteristics Of The Salty Snacks Shopping Trip

Mass Merchant purchasers of Potato chips, Nacho/Corn Chips, Nuts, Pretzels, Popcorn and other salty snacks are more likel..

Google “Buy” Button Set to Disrupt Amazon's Business

Global tech giant Google Inc. is launching a “buy" button feature on its mobile search-result pages in coming weeks..

Candy: Identifying Distinguishing Characteristics of the Shopping Trip

Mass Candy shoppers are more likely than other Mass shoppers to be on a grocery-related trip—either a quick grocery..

Walmart and Lowe's Pick Up Where Target Canada Left Off

By: Bryan Reid When mega-retailer Target announced the shocking news a few months ago that it would be pulling its bu..

Deadline Extended! Enter Your Displays in the POP-UP Creative Gallery

We acknowledge people need a little more time to enter their most creative displays into the Second Annual POP-UP Creativ..

Candy: Where the Purchase Decision Takes Place

Not surprisingly, Candy is a highly unplanned purchase and Non-Chocolate Candy is less likely to be specifically planned ..