Industry News


Happy Holidays!

Seasons greetings! It is that time of the year to be thankful for everything that has happened during the pas..

American Apparel Ousts CEO and Founder

By: Bryan Reid All good things, or in this case relative degrees of bad publicity, must come to an end as American Ap..

Rihanna Becomes Puma's New Creative Director

By: Bryan Reid Puma is the latest sportswear apparel company to seek celebrity endorsements for a cross-brand promoti..

Top 8 Holiday Window Displays From Around the World

By: Bryan Reid With the spirit of the holiday season rampant amongst department stores and luxury retailers, each mak..

POPAI Announces the Revival of Its Industry Leadership Conference

Loyal POPAI Members searching for nostalgia – or other in-store marketing professionals looking for a leadership co..

PetSmart's Record Breaking $8.7 Billon Deal

By: Bryan Reid Isn’t this the cat’s meow heading into the tail end of 2014? PetSmart, the biggest pet-sto..

Eye Tracking – The Shopping Path & Track (POPAI Research Insights)

Catching shoppers early in their trip is key to increasing impulse purchases. Most purchases occur at the beginning ..

Amazon Rolls-out New "Make An Offer" Feature

By: Bryan Reid Who doesn’t like an added bargain if the opportunity is made available? Well as of Tuesday, ..

Primark Continues To Spread Ahead Of U.S. Debut

By: Bryan Reid The European fashion retail market is as cutthroat as any other, but Irish-based retail-chain Primark ..

Bud Light Unveils Two-Prong Super Bowl 2015 Advertising Strategy

By: Bryan Reid Anheuser-Busch, the nation’s biggest beer brand, is preparing quite the advertising and social m..

A Closer Look At Today’s Shopper (POPAI Research Insights)

Similar to the 2012 study, women continue to be the dominant presence in stores — representing 78% of t..

Millennials Turn Into Cybrids: How Are Retailers Responding

By: Bryan Reid As a new generation of consumers floods the market, retailers are trying with their entire might to be..

Amazon's Business Model At A Crossroads

By: Bryan Reid Nothing is too far-fetched or ambitious for online retailer Amazon as the company strives to leverage ..

Cyber Monday Results Fall Short Of Predictions

The shopping extravaganza known as Cyber Monday has a storied tradition for providing consumers with bargain discounts fr..

POPAI President Position Profile

Point of Purchase Advertising International Association (POPAI) Executive Position Profile Summary Pr..

Disappointing Black Friday Sales Show Change in Consumer Shopping Habits

By: Bryan Reid Even though the holiday shopping season has been underway since the beginning of November, with many r..

The Importance of a Display Audit (POPAI Research Insights)

The last display audit performed in the Mass Merchant Study was the type of displays evaluated, which again shows channel..

Wal-Mart CMO Steps Down

By: Bryan Reid Wal-Mart, the world’s largest retailer, is going through quite the internal shake up hours befor..

Dean & DeLuca Set For Global Expansion

By: Bryan Reid Thailand-based, super-premium mixed-use developer PACE Developer Corporation has made an agreement in ..

Google Contributor Blocks Ads

By: Bryan Reid Turning information residing on the Internet into a truly free concept might be just around the corner..

Presence Of Displays and Display Lift (POPAI Research Insights)

A significant component of the research in the Mass Merchant study is each store's display audit. The researchers ha..

Aldi Plans to Enter China

According to Reuters and the German monthly Manager Magazin, Aldi is looking to open stores in China due to the company's..

Retailers Closed For Thanksgiving

It looks like U.S. retailers listened to their shoppers last year. More than a handful of stores will not be opening thei..

Pepsi Goes Digital For NFL Strategy

By: Bryan Reid As the official soft drink partner of the National Football Association (NFL), Pepsi has deep roots in..

Buffett To Acquire Duracell From Procter & Gamble In A $4.7 Billon Stock Trade

By Bryan Reid World-renowned business mogul Warren Buffett has acquired another fine piece of business on behalf of h..