By: Bryan Reid As consumer behavior shifts due to the rapid surge of new, exciting technologies that can assist in ev..
Mass Merchant purchasers of Potato chips, Nacho/Corn Chips, Nuts, Pretzels, Popcorn and other salty snacks are more likel..
Global tech giant Google Inc. is launching a “buy" button feature on its mobile search-result pages in coming weeks..
Mass Candy shoppers are more likely than other Mass shoppers to be on a grocery-related trip—either a quick grocery..
By: Bryan Reid When mega-retailer Target announced the shocking news a few months ago that it would be pulling its bu..
We acknowledge people need a little more time to enter their most creative displays into the Second Annual POP-UP Creativ..
Not surprisingly, Candy is a highly unplanned purchase and Non-Chocolate Candy is less likely to be specifically planned ..
Did you miss the 2015 GlobalShop? Take a brief look at what GlobalShop and the OMA Area means to our members, and what yo..
By: Bryan Reid POPAI, the global association for marketing at-retail, is venturing into Canada once again to delivery..
In both Grocery and Mass Merchant Channels, shoppers typically purchase only one Household Cleaner (HHC) product per shop..
By: Nick Jones EVP, Innovation & Growth, Arc/Leo Burnett The rate at which technology is changing the ..
After 12 years of excellent member service, Michael Cure has entered retirement from POPAI, effective April 20th. Mike ha..
POPAI’S Board Chair Michelle Adams and OMA Award Winners to be Featured at NCA’s Sweets and Snack Expo
POPAI and the National Confectioners Association (NCA) are partnering to bring dynamic education and merchandising ..
Most often displays are a key element in attracting shoppers to buy products, but that is not the case for Household Clea..
Want to know what's latest in retail and in-store marketing? Our member IDL Worldwide created a great round up of what th..
2014 Mass Merchant Shopper: Household Cleaners, Identifying Distinguishing Characteristics of the Shopping Trip
On their regular grocery trips to their retailer, Mass HHC make household cleaners a regular purchase. Like other shopper..
We are more than pleased to introduce one of our newest members, The AdArt Company. This large format printing and ..
By: Bryan Reid When you’re a nationwide storefront that rakes in an average of $1,000 per square feet, you know..
Where the Purchase Decision Takes Place Research, lists, and product experimentation The general Mass Mercha..
In order to create effective in-store shopper marketing campaigns marketers must know their shoppers. Marketers must iden..
It has come to our attention there are printed errors in the 2015 OMA Awards Annual. We apologize for any inconvenience t..
As you all may have heard, the 2015 OMA Awards Competition and Celebration were a success! We all know the process of the..
By: Bryan Reid Coca-Cola Enterprise, a global food and beverage brand as well as 2015 OMA Special Award W..
By: Bryan Reid Ever since the most current US recession coincided with the dominant rise of e-commerce and technology..
Congratulations to all of the OMA entries this year! The OMA floor in GlobalShop looks amazing. A special congratulations to ..