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National vs. Private Label Packaged Sweet Baked Goods Brands

While Little Debbie was the most-commonly purchased National Brand in both Mass & Grocery, the price-conscious Mass s..

H&M On The Rise With Record Sales Numbers And Expansion Plans

By: Bryan Reid H&M, a major powerhouse in the world of retail and 2nd in worldwide sales behind Zara, said net p..

POPAI and Quri Announce Findings of the Compliance Initiative Study at the Industry Leadership Conference

POPAI, the Global Association for Marketing at Retail, and Quri, a leading provider of retail analytics and insights, announc..

Newcastle Brown Ale Crams 37 Brands into Crowdfunded Super Bowl Ad

By: Bryan Reid We recently reported on Newcastle Brown Ale’s efforts to crash the Super Bowl advertising party ..

Rock-Tenn Announces Partnership with MeadWestvaco Corporation

By: Bryan Reid Long-time POPAI members Rock-Tenn Company and MeadWestvaco Corporation have entered into a definitive..

Wal-Mart Canada Expands Operations with New Store Openings

By: Bryan Reid Fresh off the heels of last weeks announcement that Target Canada would be shutting down all operation..

Kantar Bridges TV and Retail for Optimal Sales Data

By: Bryan Reid After fighting over advertising dollars for decades with both sides trying to gain the upper hand over..

2014 Mass Merchant Shopper: Packaged Sweet Baked Goods Distinguishing Characteristics of the Shopping Trip

Mass Merchant Packaged Sweet Baked Goods (PSBG) shoppers are actually Grocery shoppers in a partial-Grocery retailer. Man..

‚ÄčAlibaba Warm Up China Consumer For US Retailers

By: Bryan Reid China-based Alibaba Group is preparing to excite U.S. retailers and brands by providing a way for Amer..

Target Is Shutting Down Operations In Canada

By: Bryan Reid After having a representative speak on positive development at POPAI Canada University on the Road eve..

2015 OMA Awards Annual

The OMA Awards Celebration is just around the corner, March 25th, and that means we're gearing up for our OMA Awards Annu..

Newcastle Brown Ale Is Crowd Funding For A Super Bowl Ad

By: Bryan Reid The race towards the biggest annual advertising event is less than 3 weeks away and information is sta..

Corrugated Supplies Company LLC Becomes POPAI Member

It is with great pleasure to announce Corrugated Supplies Company LLC as a new POPAI member. Corrugated Supplies Company LLC ..

Under Armour Surpasses Adidas In U.S Sales

By: Bryan Reid The sports apparel and footwear industry has always been an ultra-competitive landscape as companies t..

Packaged Sweet Baked Goods: How Effective are In-Store Displays?

Displays seem to ‘work better’ in the Packaged Sweet Baked Goods (PSBG) aisles in Grocery stores than Mass Me..

New Tesco Plan: Slashing Prices, Closing Stores

By: Bryan Reid The business of slashing prices to match competitors is priority number one for multinational grocer a..

McDonald's New Simplistic Packaging

By: Bryan Reid McDonald’s is kicking off a brand new year by revamping its packaging on takeout bags. The new b..

Packaged Sweet Baked Goods: Where Does the Purchase Decision Takes Place?

Since Packaged Sweet Baked Goods (PSBG) is such an impulse-dominated category in both channels, in-store promotion is by ..

Intel Partners With Best Buy For Unique In-Store Experience

By: Bryan Reid Intel, a worldwide leader in computer innovation, has teamed up with nationwide retailer Best Buy to o..

Holiday Shopping Trends and Insights Revealed Through Social Media

By: Bryan Reid With the holiday shopping season coming to an official end, retailers are now compiling the data from ..

TJ Maxx Tipped As America's Most Powerful Apparel Retailer

By: Bryan Reid During a time of year where retailers are offering deep discounts in large numbers, it’s hard to..

History of the OMA Indian Statuette

As a tribute to the first form of Marketing at-Retail and in-store marketing, POPAI selected the Cigar Store Indian, 50 y..

2015 Retail Trend Predictions

It is time to welcome a new year and with that comes predictions of what will happen. 2014 brought a lot of different con..

KDM is Preferred Jewelry Showcase Supply Partner for Stuller

Stuller, one of the largest jewelry manufacturers and suppliers to jewelry retailers has opened their Interior..

Happy Holidays!

Seasons greetings! It is that time of the year to be thankful for everything that has happened during the pas..