2014 Mass Merchant Shopper: Cookies The Effectiveness of Instore Displays Compared to the overa..
Overall, in the past few decades there has been a trend toward reduced exploration in the store as shoppers are more like..
On both the category and product levels, Cookies are a highly unplanned purchased. Although Cookies themselves ..
Check out the video footage from our Night of Honors here. (https://vimeo.com/146418121) THE ..
Showcasing products via displays is important in the Toys & Games category. In Mass Merchants, In-Line displays work ..
Toys & Games: Where the Purchase Decisions Take Place Overall, Toys & Games shoppers in bot..
An introduction to The New Association A webinar for A.R.E - POPAI Members Learn about your new benefits in t..
Shopper Satisfaction Compared to Mass shoppers, Grocery shoppers place slightly higher value on alm..
Planning rates are highly brand-dependent, and this should be considered when choosing what outlets to utilize promotiona..
Paper Goods : Distinguishing Characteristics of the Shopping Trip Mass Paper Goods shoppers are significantly m..
On Oct. 2, A.R.E. (Association for Retail Environments) and POPAI (Point of Purchase Advertising International..
2014 Mass Merchant Shopper: Paper Goods Where the Purchase Decisions Take Place While Paper Goods a..
Counter Display Permanent: Gold Nest in Line, produced by Rapid Displays for Nest ..
Packaged Bread: Private Label vs. National Brands Switching in the Packaged Bread aisle is spurred ..
Packaged Bread: Distinguishing Characteristics Of The Shopping Trip Packaged Bread shoppers in Grocery a..
Packaged Bread shoppers in Grocery are more likely to make a purchase from a display than are other shoppers in either channe..
Even though Grocery shoppers are only slightly more likely to purchase Private Label Packaged Bread than their Mass counterpa..
Last year POPAI commissioned the first phase of the Compliance Initiative to understand the level of successful execution of ..
National Brands dominate the Cereal subcategory, particularly in the Mass channel, where only 1 in 10 purchases are Private L..
Mass Cereal shoppers are more likely to be on Grocery-related trips than the average Mass shopper, and Cereal shoppers spend ..
Displays are an essential tool in the Cereal category, with Cereals nearly twice as likely to be selected from displays than ..
By: Bryan Reid It is a known fact that brick-and-mortar stores aren't the only option for brands and retailers with p..
It was observed that Cereal shoppers in Mass Merchants behave more like Grocery shoppers. Cereal purchases are specifically p..
We are happy to announce CVS Health as the newest member to POPAI growing membership! As America's leading pharmacy retai..
Personal Care shoppers are particular when purchasing various products of the Personal Care category. In the last two dec..