A carved, wooden figure of a Native American once found outside of tobacco stores in the early 19th century used to signify to consumers that the store carried Americas first cash crop: tobacco. The Cigar Store Indian is the earliest known form of P-O-P advertising used in America. POPAIs OMA (Outstanding Merchandising Achievement) Award statuette, presented to winners of POPAIs annual merchandising awards contest, is a metal replica of this earliest known form of P-O-P advertising.
- Wooden Cigar Store Indian
01/30/2014 MarketSmart 2014