BUY OUR NEW BOOK!
Subscribe to the Journal of Marketing At Retail
A reduction in list price given by vendors to volume purchasers.
A name that identifies a company and its products to the public.
Secret information which is not generally known or readily ascertainable, gained at its owners expense and which provides a competitive advantage of any kind. A trade secret may be a …
The registered name of a company or product in its stylized form. Trademarks can be words, symbols or devices, which a marketer uses to distinguish its good or services from …
A place where trade may be carried on, by barter or cash, usually in a sparsely populated area.
Selling where the salesperson persuades the customer to buy a more expensive item or a larger quantity than originally intended.
A term used to describe the conveyance of ink or coating between two surfaces.
The number of potential customers passing a display during a specific time period.
Apparatus used to move a part between die stations.
Variation of a progressive die where the part is transferred from station to station by a mechanical system. Mainly used where the part has to be free from the strip …
A method of molding in which the plastic is first softened by heat and pressure in a transfer chamber and then forced by high pressure through suitable sprues, runners, and …
A pin used in-conjunction with a die cushion to transfer pressure from the cushion to the bottom of a die pad. Also called cushion pins and air pins. See pressure …
Halftone screens of different sizes that can be transferred from its original carrier sheet to the artwork by rubbing it with a stylus.
A press having an integral mechanism for transfer and control of the workpiece.
The temperature at which a polymer changes from (or to) a viscous or rubbery condition (or form) a hard and relatively brittle one.
Pulse of the Shopper Nation & Night of Honors
This month's featured member is Brown-Forman and their Group Manager for Channel and Customer Sales Promotion Jason Cross
Get twice weekly updates about the latest and best in marketing at retail; the work, the process, and the community
Don't just read about the latest trends on in-store and shopper marketing, get social.
Lost your password?