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An actual copy of an advertisement.
The amount of energy required to continue a tear of a specified length of tape, or other material, once the tear, that has been started by an intentional pre-cut, is …
Preferred for lower strength materials.
A T-shaped bar to hang two signs, or to hold a large paper poster that can be draped over it and thus seen from both sides.
One percent of the target audience.
A defined group of consumers whom the retailer tries to satisfy.
The intended audience for a media vehicle or ad defined in terms of specific demographic(s) (age, sex, income etc.), product purchase, product usage and/or media usage characteristics.
Operation to create internal threads by either cutting or forming.
A motorized device for tapping a window or other sound producer to attract attention.
A display to be attached to a bar or fountain tap. handle for a particular brand of beer of soft drink.
The running of a cloth or plastic binding.
The handle on a keg tapper used to allow the flow of Beer from the keg. These handles are used as venues for a P-O-P Message.
The slope of the stress-strain curve at any specified stress or strain. See also modulus of elasticity.
The forming of one or more identical bends having parallel axes by wiping sheet metal around one or more radius dies in a single operation. The sheet, which may have …
Adhesive labels that indicate any manipulation. A simple example of labels of this kind are the familiar price labels in grocery stores: they are made up of individual parts and …
Pulse of the Shopper Nation & Night of Honors
This month's featured member is Brown-Forman and their Group Manager for Channel and Customer Sales Promotion Jason Cross
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