The printed advertising message. The manuscript or text furnished to printers. Although the term copy is widely applied to photographs and different types of artwork submitted for reproduction, a better term for these items is original because it is from them that the reproductions originate. In photographic plate making there are two kinds of copy, line and tone, photographed without, and with, the halftone screen, respectively. Line copy is that in which the design or image of the original is composed of lines or dots of solid color. Tone copy is that in which tones, shade, or solid color appear.

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