EVENTS CALENDAR

Perfecting the Art of POP

In this “hold onto your seat” webinar, James Fraser will run through some of the good, not so good and down right ugly examples of retail communication. While believing firmly in the practices of neuroscience and shopper psychology, Fraser holds a firm belief that these practices are often painstakingly described to eager audiences only to let them down with a lack of practical application. This Webinar will attack the subject of effective communication at retail in exactly the opposite way – by providing tangible examples of communications from actual stores then evaluating them based on the science of shopping. A governing principle of this seminar will be Fraser’s Retail Rule of 3,4,5™.

About the Speaker

James Fraser
Partner & Retail Guy | Hunter Straker

James Fraser has been a strong presence in the retail/shopper marketing space for over 17 years. VP at Hunter Straker, Fraser leads the industry with intimate knowledge of the retail environment and a unique process that yields a proprietary output called “Purchase DesignÔ”. Prior to joining Hunter Straker, he was a Partner and Managing Director of Retail at Capital C Communications. Fraser writes a monthly Shopper Insights column in Canadian Grocer magazine and is a sought after speaker throughout North America on a variety of shopper related topics ranging from sales strategy to retail communication. Well known for his “keep it simple” approach to retail marketing, look out for Fraser’s co-authored book, “The 3*4*5 of How Shopper’s Shop” to hit in 2014. James is married with three children and rides a mean Harley Davidson.

 

Date & Time

May 22, 2013
1:00 PM - 2:00 PM CST

 

Today's shopper is constantly changing and as a shopper marketer it's crucial that you keep pulse of those changes. Join POPAI for the second installment of our "Pulse of the Shopper Nation" Networking series.

This must attend event will include a comprehensive overview of U.S. based shopper spending and behavioral trends from the latest data available.

Visit www.popai.com/pulse for complete agenda and speaker information or register below to get in on this insightful session.

 

Date, Time, Location

Thursday, May 30, 2013
11:30 AM - 2:45 PM
Georgia Tech | 190 North Ave NW, Atlanta GA 30313

 

Schedule

Registration
11:30 AM - 12:00 PM

Lunch, Networking, & Welcome with Richard Winter, POPAI President
12:00 PM - 12:45 PM

Presentation
12:45 PM - 1:45 PM

Interactive Q&A
1:45 PM - 2:45 PM

For more information, please go to popai.com/pulse.

 

About the Speaker

David Cole
Director of Account Planning
The Integer Group | Dallas, TX

David is a highly skilled brand, retail, and advertising strategist over a 20-year track record of developing, implementing, and managing successful brand creative and retail strategies. Throughout his career David has served as a high-level strategist at a variety of name-brand advertising and marketing agencies, including Olgivy & Mather New York, Publicis Hal Riney & Partners, and The Richards Group.

At Integer, David leads the Account Planning Group within the Insights & Strategy Department. Individually he has managed the account planning needs for Bimbo Bakeries USA, LALA Dairy, and FedEx Office. He currently serves as the lead account planner on our AT&T business and Nutella.

David's retail experience includes projects for Zales, Bimbo Bakeries USA and Red Lobster. Notably David co-led and implemented a retail trends project for PepsiCo (Fountain) for their R&D and new product efforts.

David has played a significant role in the strategic brand work (brand, advertising and promotions development) for a variety of categories and brands over the years, notably Saturn (a General Motors mark), Home Depot, M.D. Anderson Cancer Center, UCLA Healthcare, Eddie Bauer and Microsoft.

 

Content Partner

For more, visit popai.com/pulse or www.integer.com.

 

Hotel Information & Parking Pass

Hampton Inn - Atlanta - Georgia Tech/Downtown
244 North Avenue
Atlanta, GA 30313

(404) 881-0881 | Website | Map & Directions

Book online now through POPAI!

**When calling for a reservation, please specify that you're booking through POPAI to receive our discounted rate.

Price: $121 per night plus tax with complimentary parking

Download & print your parking pass, here!

 

Intro to Digital Signage

Webinar description to come.

 

About the Speaker

Jeff Porter
Founder | Porter Digital Signage

Jeff Porter is the founder of Porter Digital Signage, an independent third party consulting company specializing in the field of digital signage. For nearly twenty years, Mr. Porter was a principal at Scala, Inc., the world’s leading software platform for digital signage. He is a much sought after speaker at industry events and widely acclaimed as one of the digital signage industry’s leading pioneers. Mr. Porter has served on the POPAI Board of Directors from 2006 to 2012 and has chaired POPAI’s Digital Signage group.

Mr. Porter has held various positions at Scala, including President of SignChannel (http://www.signchannel.com), Scala’s first cloud based digital signage platform. He has also served as CEO, Executive Vice President and Vice President of R&D for Scala. Prior to joining Scala, Mr. Porter was employed by Commodore International Limited, where he was responsible for worldwide product development of the Amiga computer, the world’s first multimedia personal computer from 1984 to 1994. With dedicated tenure at AT&T Bell Laboratories and the Eastman Kodak Company, Mr. Porter has been on the forefront of the high-tech industry for his entire career. Mr. Porter received his Bachelor of Science in Electrical Engineering from Purdue University and his Master of Science from the University of Illinois.

 

Date & Time

June 19, 2013
2:00 PM CST

 

Mobile Shopper Marketing

Webinar description to come.

 

About the Speaker

Gary Schwartz
CEO | Impact Mobile, Inc.

Over the past 10 years, Gary has played a leadership role in the mobile industry. Gary is the CEO of Impact Mobile, Inc., Chair of MEF North America and is the author of The Impulse Economy: Understanding the Mobile Shopper and What Makes Them Buy and Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer.

In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau and has worked to publish literature helping to extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009). In 2007, Gary started work to help establish a joint task force to develop global, auditable mobile measurement standards.

In 2010, Gary was elected as the Chair of MEF North America with a remit to develop a mobile commerce practice (for which he received a MEF award for industry excellence). Since 2011, in partnership with MEF, Gary has been working to develop m-commerce security and privacy guidelines.

Gary is the recipient of the Macromedia People Choice Award, Dodge Foundation award for innovation and the Retail TouchPoints Award for customer engagement. Gary is an Asia and Japan Foundation Fellow.

In 2013, Gary was recognized by the Mobile Commerce Daily as “The Mobile Commerce Evangelist of the Year.”

 

Date & Time

July 17, 2013
2:00 PM CST

 

Intellectual Property & Trade Practices

Copyright, patent and trademark laws all apply to everyday aspects of marketing at retail, often in surprising ways with potentially disastrous results for the unwary.  This session provides an easily understandable overview of these intellectual property topics as they relate to marketing at retail.  It includes lots of relevant examples, practical tips and useful “do’s and don’ts”.

 

About the Speaker

Mark Feldman
Chair | DLA Piper LLP (US)

Mark I. Feldman is a partner and the Chair of the Intellectual Property Practice Group in the Chicago office of DLA Piper LLP (US). He has served as President of the Intellectual Property Law Association of Chicago. Mark’s practice covers the entire spectrum of intellectual property law, including trademarks, patents, copyrights, trade secrets, and Internet and technology law. He has extensive experience counseling clients on domestic and international intellectual property registration, enforcement and licensing. He has litigated the protectability of color as a trademark in cases relating to low-calorie sweeteners, golf club shafts, and prescription pharmaceuticals; the enhanced scope of protection for famous trademarks like the NutraSweet; trademark priority disputes; and the protection of the distinctive interior design and exterior trade dress of franchised restaurants.

Mr. Feldman has served on the National Public Advisory Committee for Trademark Affairs, which advises the Commissioner of Trademarks.
Mr. Feldman has both chaired and spoken at numerous conferences on intellectual property and licensing topics and has received various honors from his peers.

 

Date & Time

August 7, 2013
2:00 PM CST

 

ABOUT THE PROGRAM

The POPAI University Masters Program is an intensive curriculum designed to help you advance your education and build a community of colleagues to call upon as a lifetime resource. In addition to increasing your knowledge of the in-store and shopper marketing industry, the POPAI University Masters Program provides a fast track for earning the Marketing at Retail Certification (MaRC) designation.

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Date
September 11-September 13, 2013

Time & Event Schedule
TBD

Location
Summit Executive Center | 205 N Michigan Avenue, Chicago, IL 60601 | 312-938-2000

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Hotel

Hard Rock Hotel
230 N Michigan Avenue, Chicago, IL 60601
312-345-1000
Room Rate: $219

POPAI 2012 Shopper Engagement Study: What We've Learned

Description to come.

 

About the Speaker

Lily Lev-Glick
Principal & Chief Insights Officer | Shopper Sense

For more than two decades, Lily Lev-Glick has researched, explored and analyzed shopper behavior, purchase motivations, and how retail environments impact decision-making. The convergence of this experience has led to her recognition as one of the most respected strategists in the field of Shopper Insights and In-store Marketing. Lily serves as Principal and Chief Insights Officer of Shopper Sense, a shopper insights consultancy that works with retailers, consumer packaged goods companies, and shopper marketing agencies to create solutions to the challenges of today’s rapidly changing retail marketplace. Lily served as lead research consultant and project manager for POPAI’s 2012 Shopper Engagement Study.

 

Date & Time

October 22, 2013
2:00 PM CST

 

Role of Media & Shopper Behavior

Webinar description to come.

 

About the Speaker

Daniel Flint
Regal Entertainment Group Professor of Business and Director/Founder of the Shopper Marketing Forum - Department of Marketing & Supply Chain Management | University of Tennessee, Knoxville

Daniel J. Flint is the Regal Entertainment Group Professor of Business and Director/Founder of the Shopper Marketing Forum in the Department of Marketing and Supply Chain Management, The University of Tennessee, Knoxville. He is a graduate from the U.S. Naval Academy, has a sales engineer- ing background, and a PhD in marketing and logistics from the University of Tennessee.

He has worked with many firms in the consumer goods, aerospace, industrial, and third party logistics industries on branding, shopper marketing, marketing strategy, account management, and innovation. He works internation- ally often, and remains very active in both marketing and sup- ply chain management associations. Flint’s research focuses on how businesses can develop a proactive customer-orientation; he helps companies understand what customers, consumers and shoppers value, how to improve their marketing strategies, and develop more productive business-to-business connections.

Dan has published in top-tier marketing journals such as the Journal of Marketing, the Journal of Consumer Research, and the Journal of the Academy of Marketing Science and top tier logistics journals such as the Journal of Business Logistics and the International Journal of Physical Distribution and Logistics Management. Dan currently is focused on shopper marketing, spending a great deal of time with leading CPG, agency, broker and retailing firms.

 

Date & Time

November 14, 2013
2:00 PM CST