Event Registration

MarketSmart 2014

2014 MarketSmart

About the Event:

A productive blend of strategic thinking, real education, and celebration guaranteed to inspire you and your team. Join POPAI for an event that promises to make you smart, MarketSmart! The day-long event provides you with the tools and insights you need to tackle the year ahead. From shopper marketing trends and forecasts, to innovations in the retail environment, it’s a day of learning that you won’t want to miss.


Delano Hotel 2

Delano Hotel
1685 Collins Ave
South Beach, FL 33139

To book hotel room and get our special rate of $289, email caity.kanengiser@mhgc.om (only applicable till January 3, 2014). If you would like to book a room at the same hotel, click the following link: morganshotelgroup.com/delano.

Schedule of events and speakers:

11:30 AM - 12:00 PM: Registration
12:00 PM - 1:00 PM: Networking Lunch (Bianca North Terrace)
1:15 PM - 1:30 PM: Welcome & Annual Meeting, Richard Winter
1:30 PM - 5:00 PM: Presentations (Studio 1 & 2)

Todd Hale


Todd Hale, SVP - Consumer & Shopper Insights at The Nielsen Company: Funny Things Happened on Our Way to Our Economic Recovery



Neal Lasilla


Neal Lassila, President & CEO at Fresh Juice Global: Now and Later – Globalizing Retail & Hospitality Experiences



Michell Adams

Michelle Adams, Founder & President at Marketing Brainology: Premiere Release of the 2014 Shopper Engagement Mass Merchant Study





Brad Straka[2]Brad Straka, Director of Customer Engagements at Jarden Consumer Solutions: Change is Taking Shape: How E-Tailing Has Reshaped Our Brick-And-Mortar Go-To-Market Strategy Forever


5:00 PM - 6:30 PM: Networking & Cocktail Reception (Orchard)

MarketSmart Early Bird Price by January 16, 2014:

Member Price: $395
Non-Member Price: $495

MarketSmart Late Registration January 16 - 30, 2014:

Member Price: $445
Non-Member Price: $545

Sign up now by visiting: 

Use POPAI’s Discount Code to Save On Your Airfare!

Are you flying United or American Airlines? Then book with POPAI to receive a discount! You can save anywhere from 5-13% off depending on carrier and the class of the ticket by booking online. POPAI’s discount code is valid for 3 days pre and 3 days post the date of event.

How to receive your discount for a UNITED Airlines flight:

united-logo When booking your flight on www.united.com, please enter ZQTJ636558 in the Offer Code Box.

Here’s how you can receive your discount for a American Airlines flight:

American AirlinesThe discount can be booked on-line at www.aa.com/group for AA/AE flights only, without a ticketing charge, allow at least 1 business hour for AA.com loading. When booking your flight, please enter authorization code 6814BM to receive your discount.

You can also get a discount for rental cars!

Use our corporate discount at Dollar and Thrifty Car Rental services to rent your car and receive a rate anywhere from $35-60 (depending on the type of car you chose).

If using Thrifty Car Rental ,use the corporate account number 0230621. For Dollar Car Rental use the corporate account number:   TB7028.

See you there!

Sponsored by:

BCD Circle Logo     smp-logo-2012-13

We are sorry but registration for this event is now closed.

Please contact us if you would like to know if spaces are still available.