Role of Media & Shopper Behavior
This webinar is about recognizing that Shopper Marketing is strategic. It can be employed consistently if a disciplined process is followed. We know what that process is, and it has far more potential than even most of the best in class even realize. So attendees should walk away with a point of view on shopper marketing, insights to an established process for developing programs and an excitement about its potential to not only be effective at achieving standard outcome metrics, but also take brands and retailers in areas such as social responsibility and sustainability.
About the Speaker
Daniel J. Flint is the Regal Entertainment Group Professor of Business and Director/Founder of the Shopper Marketing Forum in the Department of Marketing and Supply Chain Management, The University of Tennessee, Knoxville. He is a graduate from the U.S. Naval Academy, has a sales engineering background, and a PhD in marketing and logistics from the University of Tennessee.
He has worked with many firms in the consumer goods, aerospace, industrial, and third-party logistics industries on branding, shopper marketing, marketing strategy, account management, and innovation. He often works internationally and remains very active in both marketing and supply chain management associations. Flint’s research focuses on how businesses can develop a proactive customer orientation. He helps companies understand what customers, consumers and shoppers value; how to improve their marketing strategies; and develop more productive business-to-business connections.
Dan has published top-tier marketing journals such as the Journal of Marketing, the Journal of Consumer Research, and the Journal of the Academy of Marketing Science and top tier logistics journals such as the Journal of Business Logistics and the International Journal of Physical Distribution and Logistics Management.
Currently, Flint is focused on shopper marketing and spending a great deal of time with leading CPG, agency, broker and retailing firms.
Date & Time
November 21, 2013
2:00 PM CST