Intellectual Property & Trade Practices
Copyright, patent and trademark laws all apply to everyday aspects of marketing at retail, often in surprising ways with potentially disastrous results for the unwary. This session provides an easily understandable overview of these intellectual property topics as they relate to marketing at retail. It includes lots of relevant examples, practical tips and useful “do’s and don’ts”.
About the Speaker
Chair | DLA Piper LLP (US)
Mark I. Feldman is a partner and the Chair of the Intellectual Property Practice Group in the Chicago office of DLA Piper LLP (US). He has served as President of the Intellectual Property Law Association of Chicago. Mark’s practice covers the entire spectrum of intellectual property law, including trademarks, patents, copyrights, trade secrets, and Internet and technology law. He has extensive experience counseling clients on domestic and international intellectual property registration, enforcement and licensing. He has litigated the protectability of color as a trademark in cases relating to low-calorie sweeteners, golf club shafts, and prescription pharmaceuticals; the enhanced scope of protection for famous trademarks like the NutraSweet; trademark priority disputes; and the protection of the distinctive interior design and exterior trade dress of franchised restaurants.
Mr. Feldman has served on the National Public Advisory Committee for Trademark Affairs, which advises the Commissioner of Trademarks.
Mr. Feldman has both chaired and spoken at numerous conferences on intellectual property and licensing topics and has received various honors from his peers.
Date & Time
August 7, 2013
2:00 PM CST