Perfecting the Art of POP
In this “hold onto your seat” webinar, James Fraser will run through some of the good, not so good and down right ugly examples of retail communication. While believing firmly in the practices of neuroscience and shopper psychology, Fraser holds a firm belief that these practices are often painstakingly described to eager audiences only to let them down with a lack of practical application. This Webinar will attack the subject of effective communication at retail in exactly the opposite way – by providing tangible examples of communications from actual stores then evaluating them based on the science of shopping. A governing principle of this seminar will be Fraser’s Retail Rule of 3,4,5™.
About the Speaker
Partner & Retail Guy | Hunter Straker
James Fraser has been a strong presence in the retail/shopper marketing space for over 17 years. VP at Hunter Straker, Fraser leads the industry with intimate knowledge of the retail environment and a unique process that yields a proprietary output called “Purchase DesignÔ”. Prior to joining Hunter Straker, he was a Partner and Managing Director of Retail at Capital C Communications. Fraser writes a monthly Shopper Insights column in Canadian Grocer magazine and is a sought after speaker throughout North America on a variety of shopper related topics ranging from sales strategy to retail communication. Well known for his “keep it simple” approach to retail marketing, look out for Fraser’s co-authored book, “The 3*4*5 of How Shopper’s Shop” to hit in 2014. James is married with three children and rides a mean Harley Davidson.
Date & Time
May 22, 2013
1:00 PM - 2:00 PM CST