For 20 years, GlobalShop has served the retail industry as a vital platform for growth and innovation. Each year, more buyers and suppliers are brought together at the GlobalShop marketplace than any similar event—by far.
If you supply or service the retail industry then GlobalShop is where you need to be. It is quite simply the largest annual gathering of retailers and brands—your customers, converging in one place to find suppliers for new projects and expansions. Thousands of buyers from the fastest-growing retail chains and the Top 200 global Brands will be there. Check out the attendance demographics here.
If you design, specify, purchase for or develop displays for retail stores this is the only event where you can shop over 10,000 products and visit more than 600 suppliers in one place. Still need more reasons to attend? Just consider the following:
6 pavilions addressing your specific needs
Fresh ideas and innovative solutions
Powerful Keynote Session
Valuable Conference Program lead by today's retail experts
Best of GlobalShop
Plenty of networking opportunities
MONDAY - APRIL 15, 2013 | POPAI Pre-Conference
1:00 PM - 5:00 PM
1:00 - 2:00 pm
In-Store Marketing: Up The Game or Down You Go. What does it take to achieve merchandising innovation? It takes a departure from the old ways where “black holes” in the value chain can eat up budgets that could be deployed to innovative programs.The speakers will challenge the status quo and redefine a way for brands and retailers to increase merchandising productivity. To support this trail-blazing methodology, they will present specific case history examples of how it works, and the outcomes.Results are in from a landmark study that identifies new in-store merchandising partnership best practices.In this session attendees will learn how to:
Reshape their Path-to-Purchase planning process, from End-to-End
Establish new industry best practices designed to encourage innovation from service providers
Understanding the organizational imperatives required for success
Learn how to achieve excellence in P-O-P execution and what it takes to “sell-in” the changes necessary within their organization.
Steve Weinstein | Director Global Innovation Sourcing | Johnson & Johnson
Jon Kramer | Chief Marketing Officer | RockTenn Merchandising Displays
2:00 - 5:00 pm
Winning With Shoppers Today: Understanding How People Shop. All across the industry, retailers and brands are asking "How do I effectively market to shoppers today?" It's a good question to ask. Effective marketing begins by understanding people and their behavior. How and why do people shop the way that they do? Meet today's shopper. PeopleShop takes a close look at over 13,000 shoppers across Europe and North America to better understand shopper behaviors and motivations. Shopping journeys have become much more complex. Emerging channels have shifted shopping patterns. Consumer segments, such as Latinos, have become much more dominant, and therefore important. Leo Burnett, Arc and Lapiz will lead this pre-conference interactive session and provide attendees with an in-depth understanding of:
How shoppers think and act differently in different countries
The six important shopper archetypes and how their shopping needs and channels vary
How shopping behavior varies depending on the category and the risk/reward associated with a purchase in the category
Latino shoppers, the importance of this group, and how to effectively influence their purchases
Shopper journeys today, trends in online and offline shopping, and how to effectively reach shoppers across channels
Tools that retailers and brands can use to build plans for effectively reaching shoppers today
Nick Jones | EVP, Retail Practice Lead | Leo Burnett - Arc Worldwide
Lilia Arroyo Flores | SVP, Strategy Director | Leo Burnett - Arc Worldwide
Molly Garris | Director, Digital Strategy | Leo Burnett - Arc Worldwide
Enrique Márquez | SVP, Strategy Director | Leo Burnett - Lapiz
Magnificent Retail On The Magnificent MileToday's retail landscape is significantly different than it was just a few short years ago when the recession altered the spending and purchasing behavior of shoppers around the globe. As the economy continues to rebound, with a few shaky spots every now and again, we find that shoppers today are but a shadow of their former spending selves. Join us for an insightful and inspiring tour of the Magnificent Mile's most innovative retailers as we take a look at how in-store marketers and retailers are reimagining the retail environment to attract shoppers and beat out the competition.Whether you're interested in luxury retail, specialty retail, convenience retail, or retail of all varieties this tour is sure to have it all.
10:30 - 11:30 am
A Glimpse at Brick-and-Mortar Store Experiences in 2020For over 40 years scholars have researched shoppers, shopping behavior, retailing operations, merchandizing, consumer goods branding, selling by manufacturers to retailers, the role of ad agencies and ad effectiveness, integrated marketing communications, retail supply chains, measurement of marketing effectiveness, methods for conducting shopper research and more. However, not until recently have all of these sometimes distinct areas of focus been pulled together each with high relevance under one umbrella. Shopper marketing has done this. By viewing all of this research through a shopper marketing lens, we find that we know more than we think in some case ? and still have a ways to go in many more. It's both exciting and daunting. This presentation will hit some high points to reveal areas where we can leverage knowledge and what we collectively need to work on now, so we make industry progress and don't, as an industry, waste time and money where it isn't needed.Speaker:Keith Anderson | VP, Digital Advisory | RetailNet GroupBrian Priest | SVP, Creative Services | Upshot
1:30 - 2:30 pm
Nine Key Performance Attributes You Need to Know for Optimizing Merchandising DesignNot all displays and merchandising designs are created equal. In fact, some have more potential than others to be effective in-store. In this session attendees will learn about nine key attributes that serve as performance indicators for merchandising effectiveness and their unique roles of communicating with the shopper. During this session we will share results from quantitative, primary research conducted with 2,100 shoppers that resulted in an exhaustive evaluation of scores of displays across the broad product categories of packaged goods, cosmetics, personal care, and electronics. A diagnostic review of case examples will provide an understanding of how to optimize merchandising design before it’s too late.Objectives:
Understand the three roles that key performance attributes play and their impact on design effectiveness
Learn about which emotional and communication variables are most and least influential in driving purchase interest from a display
Discover the qualities of high potential designs and what makes a design less promising
Gain global learning and key principles of optimizing merchandising solutions
Lily Lev-Glick | Principal | Shopper Sense
Linda Nash | VP Marketing | POP Displays
4:00 - 5:00 pm
POPAI Global Marketing At Retail Awards International Lounge | McCormick Place West
Join POPAI's global community as we announce the winners of the POPAI Global Awards highlighting the best in-store displays from around the world. This reception is open to all members and friends of POPAI.
WEDNESDAY, APRIL 17, 2013
9:00 am - 12:00 pm
The Road Less Traveled: Innovative Retail Formats on Chicago's Historic State StreetToday's retail landscape is significantly different than it was just a few short years ago when the recession altered the spending and purchasing behavior of shoppers around the globe. As the economy continues to rebound, with a few shaky spots every now and again, we find that shoppers today are but a shadow of their former spending selves. Join us for an insightful and inspiring tour of some of Chicago's most innovative retailers along State Street as we take a look at how in-store marketers and retailers are reimagining the retail environment to attract shoppers and beat out the competition.
3:00 - 4:00 pm
In-Store Marketing's Guilty Secret: Five Steps To Develop More Successful In-Store Marketing ProgramsWhat’s the purpose of a shopper marketing program if the merchandise is sitting in the store’s back room, rather than out on display where it belongs? Take a look at new findings around retailer compliance rates and what it means for the entire industry, as well as the shopper. Examine the steps in display marketing prior to the creative execution—compliance, impact and involvement—which show that more than 90 percent of effectiveness is needlessly wasted prior to even considering the creative execution.
Examine the steps in display marketing prior to the creative execution: compliance, impact and involvement, which show that more than 90 percent of effectiveness is needlessly wasted prior to even considering the creative execution.
View the shocking results from the first-ever comprehensive audit of retailer compliance; a level that is way below previous expectations.
Review the research on the causes of this disastrous compliance result, plus the other losses throughout the stages in the communications process.
Stop by POPAI's booth (No. 1706) and the OMA Awards Competition Area during your GlobalShop 2013 visit.
Staff will be on hand to answer your questions about POPAI’s new suite of member services, forthcoming research, and upcoming educational programs. Members can pick up extra ribbons and identification signs.
Interested in the Shopper Engagement Study? Get your questions answered and find out how you can get involved.
When you exhibit in a trade show, you invest considerable time and money. Here are some resources to help ensure you get the most out of your investment.
New this year, GlobalShop is offering exhibitors a free pre-show marketing tool, Exhibitor Invites, which allows exhibitors to create their own customized email campaign. Send up to three emails offering free GlobalShop expo admission to an unlimited number of customers and prospects. Include customized company and product information, including on-site promotional specials.
And the best part? GlobalShop pays for the whole thing, giving exhibitors a new way to automate their pre-show marketing and drive booth traffic absolutely free!
O'Hare International Airport, located 17 miles from downtown, is one of the largest airports in the world. For visitors needing information or directions, airport information booths are located on the lower levels of the domestic terminals and on the upper and lower levels of the International Terminal. Check out this link to O'Hare travel information for details on parking, amenities and services.
Both airports offer plentiful taxi service to downtown and the suburbs. Rates range from $40 - $50 from O'Hare, and $30 - $40 from Midway. Rates vary based on travel time and are subject to change.
GO AIRPORT EXPRESS provides shared ride services to all downtown / suburban hotels and many businesses. Pair fares and group discounts are available along with customized reservation portals for your groups. Receive a 10% discount using code: GS.
Many major car rental companies have facilities at the O'Hare and Midway Airports. Please visit specific rental company websites for details. This fully-interactive parking map allows you to search for parking options in downtown Chicago.
GlobalShop is your source for what’s new in retail design and shopper marketing. Through education, peer networking and supplier interaction, you’ll return with results to build your brand and create a more effective retail environment.