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Webinar: From Insight To Activation: Putting POPAI's Shopper Engagement Study Into Action


Since unveiling initial findings from our 2012 Shopper Engagement Study, POPAI has shared myriad insights and data points in eight cities across the U.S., five countries around the globe, and reached nearly 37 million people in over 32 different media outlets. Whether you’ve read the report, attended a presentation, or read about it online join POPAI for the first of a three part webinar series that shares new findings from POPAI’s 2012 Shopper Engagement Study and looks at how to activate those insights. This first webinar will focus on activation from a brand perspective.

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