Robust data, in-depth industry analysis and actionable market intelligence are key to building those foundations which underlie any successful product launch, manufacturing or marketing strategy. POPAI’s market intelligence helps organizations from around the world identify their ideas, and develop them into viable business plans.
As well as effective business planning, you need to remain competitive in today’s challenging marketplace. To do this you need not just the ability to react to the market, but the ability to anticipate it. That’s where we come in.
POPAI’s 2012 Shopper Engagement Study provides unique reports and competitive intelligence that takes the guess-work out of building a solid business case and all at a very reasonable cost.
Detailed Product Category Reports are available from the study and they include in-depth information on one specific category, as well as access to related data. These reports compare shopper behavior and results for a defined category as compared to all other categories within the study. This data is ideal for companies looking to better understand the specific purchase influences in categories which they market their products, as well as how brands perform within the category.
Contact Richard Winter at firstname.lastname@example.org to find out more about the benefits of purchasing a Category Report.