POPAI’s Communications Department is an invaluable resource for the media. We are here to help provide you the data and insights you need to educate your audience. From shopper statistics to retail shopability we can help uncover data you need to support your story — just ask us!
POPAI’s 2012 Shopper Engagement Study is chockfull of rich data sets spanning shopper behavior, neuroscientific findings, and purchases. We have provided a Media Topline Report here so that you can take a look at the salient findings for yourself, but we’d be happy to provide other data that is not included in the report as well.