In May, Point of Purchase Advertising International released the initial findings of its 2012 Shopper Engagement Study, the latest in a research seires that dates back to 1965.
When it comes to making decisions on what to buy more decisions than ever before, 76% to be exact, are being made in-store.
Today POPAI released the topline findings from it's 2012 Shopper Engagement Study. Want a deeper look? Download the report today!
In May, Point of Purchase Advertising International released the initial findings of its 2012 Shopper Engagement Study, the latest in a research seires that dates back to 1965.
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