Last month, Point of Purchase Advertising International (POPAI) released the results of its recent research on the shopper decision process. To the surprise of many, the in-store decision rate according to POPAI is an all-time high of 76 percent.
When it comes to making decisions on what to buy more decisions than ever before, 76% to be exact, are being made in-store.
Today POPAI released the topline findings from it's 2012 Shopper Engagement Study. Want a deeper look? Download the report today!
Last month, Point of Purchase Advertising International (POPAI) released the results of its recent research on the shopper decision process. To the surprise of many, the in-store decision rate according to POPAI is an all-time high of 76 percent.
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