When it comes to making decisions on what to buy more decisions than ever before, 76% to be exact, are being made in-store.
Today POPAI released the topline findings from it's 2012 Shopper Engagement Study. Want a deeper look? Download the report today!
THE in-store experience has a definite influence on winning over shoppers where it matters most: at the point of purchase, according to the results of a recently released study conducted by Point of Purchase Advertising International (POPAI), a global association for retail marketing.
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