Shoppers Are Making More Purchasing Decisions In-Store Than Ever Before

When it comes to making decisions on what to buy more decisions than ever before, 76% to be exact, are being made in-store.

POPAI Releases Topline Report

Today POPAI released the topline findings from it's 2012 Shopper Engagement Study. Want a deeper look? Download the report today!

Can You Relate? Study Shows We’re Losing The Fight Against Impulse Shopping

You created a budget and made your shopping list. You strictly told yourself that if an item wasn’t written on this list, it wasn’t going into your cart. But then you got to the store and everything changed. MSNBC reports that the 2012 Shopper Engagement Study reveals that 76 percent of the average shopper’s purchase decisions are made in the store. >> Read complete story on MadameNoire

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