When it comes to making decisions on what to buy more decisions than ever before, 76% to be exact, are being made in-store.
Today POPAI released the topline findings from it's 2012 Shopper Engagement Study. Want a deeper look? Download the report today!
You make your shopping list, download some coupons from the Web and head to the supermarket. You’re ready to be a frugal shopper. And yet there’s still a good chance you’ll make a significant number of impulse purchases.
>> Read complete story on MSNBC
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