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Shoppers Are Making More Purchasing Decisions In-Store Than Ever Before

When it comes to making decisions on what to buy more decisions than ever before, 76% to be exact, are being made in-store.

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POPAI Releases Topline Report

Today POPAI released the topline findings from it's 2012 Shopper Engagement Study. Want a deeper look? Download the report today!

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Seductive packaging fuels more impulse buying than ever as shoppers throw caution – and their shopping lists – to the wind

Posted in In The News by admin

Despite the costly dangers of impulse shopping, consumers are increasingly making their purchase decisions in-store. According to the 2012 Shopper Engagement Study, shoppers are basing a whopping 76 percent of their choices on attractive packaging and appearance.
>>Read the complete story at DailyMail 


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