When it comes to making decisions on what to buy more decisions than ever before, 76% to be exact, are being made in-store.
Today POPAI released the topline findings from it's 2012 Shopper Engagement Study. Want a deeper look? Download the report today!
The portion of shopping decisions made in-store has hit an all-time high at 76%, with shoppers using non-cash payment methods most likely to make impulse purchases, according to Point of Purchase Advertising International’s 2012 Shopper Engagement Study. >>Read complete story here
| Telephone | 312.863.2900 |
| GSMITH@POPAI.COM |
