When it comes to making decisions on what to buy more decisions than ever before, 76% to be exact, are being made in-store.
Today POPAI released the topline findings from it's 2012 Shopper Engagement Study. Want a deeper look? Download the report today!
For many consumers, the recession is not over. They’ve learned how to hunt for bargains and experts say this behavior may stay entrenched foryears. As a result, more purchase decisions are being made in the store, a trend which has profound implications for marketers. >> Read complete story at Ad-ology
| Telephone | 312.863.2900 |
| GSMITH@POPAI.COM |
