Start Date: 21 May 2013
End Date: 23 May 2013
Finding The Sweet Spot
A Look At Candy & Snack Shopability & Merchandising
You know it, your competitor knows it, and the shopper knows it – we love hedonic categories but we don’t love getting caught with our hand in the proverbial cookie jar! Join us for a special session that looks at shopper behavior as it relates to the candy and snack categories. With fresh insights coming out of POPAI’s Shopper Engagement Study along with case studies and best in class examples of merchandising solutions that work you won’t want to miss this session.
Attendees will walk away with:
- Key understanding of barriers and obstacles facing the category and shopability;
- Insights into how shoppers shop and navigate the category; and
- Case studies of displays and merchandising techniques that have proven to lift sales and engage shoppers.
To register vist http://www.sweetsandsnacks.com/index.cfm