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Pulse of the Shopper Nation & Night of Honors
This month's featured member is Brown-Forman and their Group Manager for Channel and Customer Sales Promotion Jason Cross
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At this stage in the game, we’ve heard the fears, sensational or not, and the benefits and dangers of showrooming. We’ve talked about how we’ll use omnichannel strategies to prevent …
Holiday sales--from in-store, online, and via mobile--are expected to be on up this year, but it's especially important to see where shoppers will buy.
The future of retail–and many industries, especially those considered customer-oriented–are relying on the innovation spurred by Big Data. And it’s true, the implementation of data-mining in order to better target …
Social, local, mobile. Here at POPAI we even have a category for this new retail term in our news section. Why? It’s simple: So-lo-mo isn’t a fad that’s going away. …
We know a lot about mobile. Though we’re constantly questioning mobile as a new channel in the retail industry, there’s no doubt that we already know what shoppers are doing when they’re …
Marketing at-retail, shopper marketing–they’re both terms that are uttered in the retail industry, but what they mean exactly can sometimes get lost in translation. At the most basic level, each …
Now that Halloween has come and gone, and Thanksgiving is just around the corner, the holiday retail season (if you’re not of the opinion that it’s already here) is the …
The game for same-day delivery just got steeper with a new competitor coming to the fold: Google. The internet giant is currently testing the service in San Francisco, where lucky …
America’s favorite smartphone is falling in favor even amongst it’s most loyal fans, according to a recent study by Strategy Analytics. Could it be that those snarky Samsung commercials succeeded? …
If you're still out of the loop on this whole "shoppers' experience" thing, let me let you in on a little secret: shopping is evolving.
The driving force behind growing e-commerce sales? Turns out, it’s men. Believe it or not, the perception that most men don’t favor a day perusing the racks of a department …
Early this fall season, the National Retail Federation predicted that Halloween sales would reach an estimated $8 billion, but thanks to Hurricane Sandy, that number might not come up to par.
Today may be the spookiest day of the year, but there’s one thing even scarier to retailers than any Halloween fright, and it emerges, like a Yuletide nightmare akin to …
In the grocery store aisle, it's inevitable: the brand comparison.
Even with some residual resistance, the gap between brick-and-mortar and e-commerce is starting to shift, and brands and retailers are searching for ways of building a sturdy bridge. Still, there …
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