Press Releases
POSTED
Apr23
31 DAYSMarketing At Retail: Understanding, Influencing, & Winning Today’s Shopper
POSTED
Mar07
78 DAYSTween-age Dream
The 20 million boys and girls in this country aged 9 to 13--aka. tweens--are the new power players of consumerism. It's little wonder that marketers are paying so much attention to them.
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POSTED
Feb07
106 DAYSHabla Espanol? You Should
The time is ripe to target the Hispanic shopper--but first, you've got to understand them. Download POPAI's whitepaper, "Studying the Hispanic Shopper Segment: Connecting the Dots, Diving Into Data, & Digging Deep Into Community Insights" & study up.
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TIME TO GET SOCIAL
Don't just read about the latest trends on in-store and shopper marketing, get social.