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Pulse of the Shopper Nation & Night of Honors
This month's featured member is Brown-Forman and their Group Manager for Channel and Customer Sales Promotion Jason Cross
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One of POPAI’s newest members, Custom Color of Kansas City, MO likes to do things in a big way, a really big way – wrapping everything from cars and buses …
HP is constantly faced with two challenges: how to distinguish itself in the marketplace and how to build and convey a unified corporate culture, especially given the recent number of …
The main primal drivers that all animals have, including humans, are succinctly summarized as the Four F’s: Flee, Fight, Feed, and the last F is, well you know. Perhaps “Procreate” …
When Dickies released its “874 Versus” campaign this summer, the apparel maker gave a lot of thought to what it calls the “last three feet” of the customer experience. Working …
Speedway convenience stores rolled out a branded self-service Ice Tea Beverage Station this week. Designed to provide high visibility within a small footprint in the beverage self-service area, the unit …
It’s that time of year again…kids are making their Wish Lists at Toys”R”Us ® and checking them twice! As parents prepare to shop for the gifts their children are dreaming …
The next generation fountain beverage dispenser has a “stylish” new name and look. Coca-Cola North America revealed that “Coca-Cola Freestyleâ„¢” is the brand name and logo for its new proprietary …
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