Author Archives: Lindsay Scarpello
POSTED
May17
21 HRSDon’t Overlook Baby Boomers: America’s Greatest Shopper Generation
In just 5 years, roughly 50% of the population of the U.S. will be over 50. Does that sound like a group of shoppers you should be overlooking?
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POSTED
May16
2 DAYSWhat Zappos Can Teach Retail About Creating the Ultimate Experience for Shoppers
*Image Credit: Tweet Magazine Here at POPAI, whether we’re talking about in-store or online, we always champion the experience that is shopping, and how a good experience in turn is …
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TIME TO GET SOCIAL
Don't just read about the latest trends on in-store and shopper marketing, get social.