POPAI is an international trade association for the marketing at retail industry. Founded in 1936, POPAI prepares to celebrate its 75th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at retail producer companies and advertising agencies from six continents and over 45 countries from around the world.
Our membership draws on leaders from some of the industry’s premier companies, like: Anheuser-Busch, Coca-Cola, Energizer, Johnson & Johnson, McDonalds, Pepsi-Cola, Target, Walmart, and Wendy’s to name a few.
POPAI’s Strategic Goals
Education, globalization, technology, advocacy and elevating marketing at retail as a measured medium on a par with print, broadcast, and other advertising mediums are the driving strategies behind POPAI’s direction. Throughout the years we have focused on strengthening global partnerships, enriching our research and educational programs, and utilizing technology to better serve our members.
As the trade association for the marketing at retail industry, POPAI is responsible for establishing and maintaining industry standards. POPAI has taken the lead not only in standardizing the terminology we use, but is also working hard to establish new industry standards for measurement, technology and education. In doing so we are raising the standards of quality throughout the industry and improving the shopper’s experience in the marketplace.
Setting Research Standards
In partnership with the Association of National Advertisers (ANA), we are leading an industry-wide, global initiative to establish measurement standards for marketing at retail.
Driving the Standards of Learning through Certification
Our educational and professional certification programs provide the right blend of academic and practical hands-on education that raise the standard of professionalism and quality of work throughout our industry.
Elevating the Standards of Competition
The POPAI Outstanding Marketing at Retail Achievement (OMA) awards provide a venue for exposure and recognition for your company’s most successful marketing at retail programs.
Globalization
POPAI offers its members access to global information, learnings, resources and networking. Whether a large multinational or small creative shop, POPAI members learn how marketing at retail works in other regions of the world and have access to local resources for effective execution.
