POPAI Digital Signage Group
Digital signage is showing up in many places these days; the super
market, post office, public transportation. In recognition of the
importance of this media to marketing and advertising strategy, POPAI,
the global Association for Marketing
at-Retail, built the industry's Digital Signage
Group.
"I'm very excited about the credibility and exposure that POPAI
can bring to the digital signage industry. After many years
of investment in nurturing and growing this market, 3M
Digital is happy to see alliances like this one taking
shape,"
Jeff Dowell, 3M Digital Signage.
The POPAI Digital Signage Group has been created to promote the
adoption of dynamic digital signage, technologies and applications. This
new group is organized as part of the POPAI structure and will focus on
issues specific to dynamic digital signage and in-store networks.
The Digital Signage Group will provide industry information, profiles
of proven solutions, market research and education to demonstrate the
ability of digital signage solutions to inform, educate and influence.
POPAI is an industry based association so the group is inclusive toAdvertisingAgencies, Brands,
Retailers, Producers and Suppliers of traditional Retail Marketing.
"We're happy to see that POPAI has stepped up the plate to bring
all the major players in digital media together under one roof.
Scala is pleased to be able support this effort as a founding
member."
Jeff Porter, Vice President, Scala
Digital Signage Areas of
Focus
 • Industry Standards – Setting standards of
practice and terms for sales and marketing plus technical standards.
• Advocacy and Promotion – Information and success
stories on the benefits of Digital Media and In-Store Networks brought
to the marketplace by a nonprofit industry association and its
members.
• Research – Definition of needs, standards and
implementation of research for consumer impact, return on investment and
measurement of Digital Media effectiveness.
• Education – Establishment of an educational syllabus
to provide in-depth instruction on digital media in the retail marketing
setting.
• Networking – An industry association based on the
inclusiveity of: Brands, Retailers and Producers of traditional Retail
Marketing.
Digital Signage Industry Standards
To learn more or to join the POPAI Digital Signage Group e-mail digitalgroup@popai.com or call Kevin
Murphy, Vice President of Member Services, kmurphy@popai.com.
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