POPAI provides the right blend of academic and practical hands-on education with educational eventswebinars and our textbook. Our goal is to raise the standard of professionalism and quality of work throughout our industry.

We offer the Marketing at Retail Certification program that highlights your professionalism in the in-store marketing industry. By attending POPAI educational events and participating in committees, individuals will receive credits toward their MaRC certification.

Our educational offerings are under the POPAI University umbrella. Our two main offerings are the following: 

Masters Program

October 4-5, 2016

Chicago, IL

The Master's Program is an intensive two-day curriculum designed to help advance your professional acumen and build a community of colleagues to call upon as a lifetime resource. 

In addition to increasing your knowledge of the industry, the POPAI University Master's Program provides a fast track for earning the Marketing at Retail Certification (MaRC) designation. The Master's Program provides 18 full credits towards a certification, making the MaRC designation more achievable than ever. 

Who should attend?

    • Retailers 
    • Brand managers at CPG companies 
    • Marketing/communication managers
    • Producers of point-of-purchase displays 
    • Anyone currently involved with or seeking to be involved with marketing at retail

What will you receive?
Your registration includes:
    • All meals and course materials
    • Insights on the latest trends in marketing at retail
    • Access to some of the industries foremost experts in marketing at retail

    *Speaker applications are available now! Please contact Connie Pollex at:

    POPAI U Toronto

    #POPAIU is a half-day program aimed to those who are interested in understanding the Canadian retail market and learning Canadian shopper trends.

    May 5, 2016
    Toronto Congress Centre, 8:00 a.m. – 12:00 p.m.

    *Sponsorship opportunities are still available! Please contact Susan Kimelman at: