WCPOP

Mission & Vision





Point of Purchase Advertising International (POPAI), established in 1936, is the leading global association for the in-store marketing industry. International in scope, its membership consists of more than 1,400 leading creators, manufacturers, buyers and users of this vital medium. 

POPAI promotes, protects and advances the broader interests of the in-store marketing community through:

Being Global

POPAI's reach extends worldwide, promoting the needs of its international members with expertise and industry knowledge developed by its more than 1400 members and 20 Chapters.

Original Research

For more than 65 years, POPAI has emphasized the importance of researching shopper behavior and the influence of in-store marketing programs. Understanding how a shopper not only prepares for a trip, navigates the in-store experience, and where purchase decisions are made is, are key to understanding the whole path-to-purchase experience. As the non-profit association for Shopper Marketing Professionals, POPAI has dedicated itself to assist today’s top agencies, brands, producers, and retailers understand the shopper mindset. 

Certified Education & Learning Opportunities

Designed to raise industry standards and individual performances, POPAI's professional development program is the most comprehensive P-O-P advertising education available. Including an accreditation program and other learning opportunities, industry professionals can stay abreast with the trends and technologies. 

Awarding Industry Excellence

As the association of the in-store marketing and P-O-P industry, we showcase and recognize top performers in the industry, whether it be individuals or companies leading the highest industry standards.

Hosting Trade Forums

These forums, or showcases, promote what's new and dynamic in the world of in-store marketing. They are great opportunities to network, show your clients your pieces, or gain inspiration.

Protecting Intellectual and Legislative Rights

Whenever there are matters affecting the P-O-P industry, POPAI is the advocate on federal public policy issues.

Mission Statement

We dedicate ourselves to providing maximum value to our members by using our independent platform to create impactful research, educational and networking opportunities that help member companies succeed.