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2014 Mass Merchant Shopper: Household Cleaners, Identifying Distinguishing Characteristics of the Shopping Trip

On their regular grocery trips to their retailer, Mass HHC make household cleaners a regular purchase. Like other shopper..

POPAI Welcomes Member: The AdArt Company

We are more than pleased to introduce one of our newest members, The AdArt Company. This large format printing and ..

Apple Shifts Emphasis of Store Launches to Online

By: Bryan Reid When you’re a nationwide storefront that rakes in an average of $1,000 per square feet, you know..

2014 Mass Merchant Shopper: Household Cleaners

Where the Purchase Decision Takes Place Research, lists, and product experimentation The general Mass Mercha..

2014 Mass Merchant Study: Baby Boomer Shoppers

In order to create effective in-store shopper marketing campaigns marketers must know their shoppers. Marketers must iden..

Corrections to the 2015 OMA Awards Annual

It has come to our attention there are printed errors in the 2015 OMA Awards Annual. We apologize for any inconvenience t..

Thank You to the 2015 OMA Co-Chairs & Judges!

As you all may have heard, the 2015 OMA Awards Competition and Celebration were a success! We all know the process of the..