Asia 2.0


Happy Holidays!

Seasons greetings! It is that time of the year to be thankful for everything that has happened during the pas..

American Apparel Ousts CEO and Founder

By: Bryan Reid All good things, or in this case relative degrees of bad publicity, must come to an end as American Ap..

Rihanna Becomes Puma's New Creative Director

By: Bryan Reid Puma is the latest sportswear apparel company to seek celebrity endorsements for a cross-brand promoti..

POPAI Announces the Revival of Its Industry Leadership Conference

Loyal POPAI Members searching for nostalgia – or other in-store marketing professionals looking for a leadership co..

Top 8 Holiday Window Displays From Around the World

By: Bryan Reid With the spirit of the holiday season rampant amongst department stores and luxury retailers, each mak..

Eye Tracking – The Shopping Path & Track (POPAI Research Insights)

Catching shoppers early in their trip is key to increasing impulse purchases. Most purchases occur at the beginning ..

PetSmart's Record Breaking $8.7 Billon Deal

By: Bryan Reid Isn’t this the cat’s meow heading into the tail end of 2014? PetSmart, the biggest pet-sto..