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Paper Goods: Shopper Satisfaction

Shopper Satisfaction Compared to Mass shoppers, Grocery shoppers place slightly higher value on alm..

Paper Goods: Private Label vs. National Brands

Planning rates are highly brand-dependent, and this should be considered when choosing what outlets to utilize promotiona..

Paper Goods: Distinguishing Characteristics of the Shopping Trip

Paper Goods : Distinguishing Characteristics of the Shopping Trip Mass Paper Goods shoppers are significantly m..