Industry Summit


Participate in the 2015 POPAI Compliance Initiative Study!

Last year POPAI commissioned the first phase of the Compliance Initiative to understand the level of successful execution of ..

Cereal: Private Label vs. National Brands

National Brands dominate the Cereal subcategory, particularly in the Mass channel, where only 1 in 10 purchases are Private L..

Cereal: Distinguishing Characteristics of The Cereal Shopping Trip

Mass Cereal shoppers are more likely to be on Grocery-related trips than the average Mass shopper, and Cereal shoppers spend ..