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New Study to Establish Benchmarks in In-Store Promotion Execution

POPAI, the Global Association for Marketing at Retail, and Quri, a leading provider of retail analytics and in..

Social Sales Funnel (Infographic)

Contributed by: Ivan Serrano You can pretty much say goodbye to the days of advertising without social media. A..

POPAI Names John Anderson as Interim President

The Officers of POPAI announced today that John Anderson has been named Interim President of Point of Purchase Advertisin..