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Get your copy of the official Retail Marketing
textbook
New, expanded edition. Great for new employees,
clients and your own reference.
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Updated chapters on every aspect of the undustry -
from creating, planning and manufacturing - to executing P-O-P
displays.
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A new chapter on important research every user must
know
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A new chapter on evaluating new and emerging retail
technologies
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A colour photo section featuring the best displays
of 2003 (OMA competition)
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A CD-ROM containing a comprehensive industry
glossary of more than 2,200 terms.
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Improved text layout
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Higher quality colour
photos
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CD-ROM with Industry
Glossary
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POPAI's textbook is an excellent introduction to all aspects
of P-O-P for new employees and students, a handy desk reference and a
great gift for clients.
Price:
$75 + GST (for POPAI Members)
$85 + GST (Non-members)
ORDER YOUR COPY
TODAY!
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