Hot News in Marketing at Retail
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out what is happening in the broad and diverse world of
Marketing-at-Retail. We’re working hard to keep you informed. So
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POPAI in the News
The Marketing at-Retail industry is growing and being brought into
the mainstream marketing and advertising world as companies struggle to
understand the new media mix required to effectively reach
today’s media savvy consumer . POPAI has been working
on the industry’s behalf to make sure Marketing
at-Retail’s changing role is visible at all
levels.
ANA and POPAI
Pioneer In-Store Ad Metrics System
The ANA/POPAI Marketing at-Retail Initiative (MARI) is the focus of
the article "ANA AND POPAI PIONEER IN-STORE AD METRICS SYSTEM", on
Adage.com.
The article discusses how the unprecedented partnership between the
ANA and POPAI will make in- store marketing as measurable as TV and
radio. POPAI CEO/President, Dick Blatt and Michael Palmer,
ANA Senior VP Member Relations, are both quoted.
We've attached a link to a summary of the article.
Read the Article
In a Shift,
Marketers Beef Up Ad Spending Inside Stores
The shifting of focus and dollars to Marketing at- Retail was the
subject of a recent article on the front page of The Wall Street
Journal. Proctor & Gamble's First Moment of Truth program is
highlighted among the companies who are placing Marketing at-Retail in
the forefront of their strategy. POPAI was interviewed and provided
background information to the reporters who wrote this article. Read the Article Summary
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