SPEC LABEL / CREATIVE SUBMISSION PROTECTION
POPAI Helps Prevent Theft of Intellectual Property.
Throughout the advertising industry, disagreements abound over the
ownership of creative ideas. POPAI helps stanch this nagging problem by
providing language that could do a good deal to augment the protection
of your company's prototypes or creative designs.
POPAI makes available "spec label" language -- approved by
intellectual property attorneys -- that can be copied and affixed to any
prototype of creative design for which the company claims ownership. In
this way, all who see the prototype / creative design will have been put
on notice as to the identity of the rightful owner. The language reads
as follows:
"WARNING - This prototype / creative design is the
exclusive property of _______, and is protected under the copyright laws
of the United States and other countries. All persons to whom this
prototype / creative design is displayed agree that they will not make
any use of, or disclose to any third party, this prototype / creative
design without the express written permission of _______. Any
unauthorized use of this prototype / creative design may constitute a
violation of the United States Copyright Act.
©"
It is anticipated that this new program will assist companies, both
large and small, in promulgating ownership of prototypes or creative
designs. This program already enjoys wide support; all participating
members of the Intellectual Property Committee at the January 2000
meeting committed their companies' willingness to participate in the
program.
This is another example of POPAI's efforts to raise the industry's
standards of practice. For any questions or comments, please contact
POPAI at 703-373-8800 /info@popai.com
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