Welcome to POPAI
The Global Association for Marketing at-Retail
POPAI is pleased
to welcome you as our partner in advancing the industry, the association
and your company. Your decision to join the only non-profit, global
association for the Marketing at-Retail industry furthers the mission
shared by our many member companies around the world. POPAI provides
your organization valuable, tangible benefits, while serving as a
conduit to the rest of the global industry. In an age of Tivo, spam
filters and satellite radio, reaching consumers has become more
challenging. In this changing world, Marketing at-Retail will become an
even more important part of the marketing mix. At POPAI we continue to
deliver evolving programs to help you and your clients increase brand
exposure and reach consumers at-Retail.
POPAI Member Benefits
Abound
Valuable
Research - For the Industry and your business
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- Industry-wide Initiatives
– Only POPAI leads the industry with research programs that
create new business models to deliver the shopper’s purchasing
power at-Retail. POPAI and the Association of National Advertisers are
currently driving the development of industry-wide measurement standards
for Marketing at-Retail messages, Return on Investment and effectiveness
of reaching shoppers at-Retail. www.POPAI.com/Research
- Custom Research Presentation - available only
to POPAI Members. Contact member services for additional information.
(Charges for the presentation include speaker’s travel expenses
and fees.)
Easy Global Web Access –
Consistently updated source of information - Visit www.POPAI.com/na often.
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- Members-Only Access - As a member, everyone in
your company has membership access to the web site. Please visit any
member’s only area of the site to register your
password.
- POPAI Library is the "Global Information
Source"
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- In-store advertising becomes a measured medium
- final reports from the supermarket, convenience store and chain drug
store channels.
- Audience measurement principles
- New technology and best practices
- Many new articles added on a monthly basis
Intellectual Property Advocacy
– Education, awareness and protection
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- Education and Advocacy -- POPAI provides courses
and advocacy to educate the industry about Intellectual Property rights
and the potential consequences from the violation of those rights.
- POPAI Standards of Practice Manual – We offer
a revised trade practices manual to clarify ownership of creative
property issues. Available on www.POPAI.com/IP
POPAI Calendar of Events
– Education and Networking events around the
world
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- Regional and Functional Committees and events
– Easy sign up available on the web, or call Member Services.
Check our web site Calendar of Events for more global
events. www.POPAI.com/Calendar
The Industry’s Major Awards
Competition - Be recognized around the world as a
leader
OMA awards – POPAI’s
Outstanding Merchandising Achievement awards contest is held at Global
Shop: March 26-28, 2006. This year the Awards Gala is will be held March
27, 2006 with the Display of the Year winners being announced in May at
the ILC Night of Honors, in Washington, D.C.
OMA entrants represent the most
innovative and effective at-retail display programs and also recognize
the sponsoring brand marketer/retailer who invests wisely with at-retail
media dollars. OMA also gives promotion and advertising to the designers
and manufacturers who masterfully craft the dimensional advertising
displays. www.POPAI.com/OMA
Creative Gallery’s award winning
displays - Comprehensive collection of all OMA entrants, get new
ideas, make new contacts. See the entire OMA Creative Gallery on-line
at www.POPAI.com/CreativeGallery
Education and Certification
– Expand your company’s and personal knowledge
and performance
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- The industry’s only textbook –
The Power of Point Of Purchase Advertising: Marketing at
Retail –including POPAI Desk Reference guide CD, a
necessity for everyone involved in the P-O-P industry.
- POPAI University – On the Road, and On
the Web events offer interactive working sessions and world class
networking with renowned marketing professionals.
Affinity Programs
– Save money as a member
Partnership arrangements that save you
money, including: Yellow Transportation – Receive up to 62%
on-bill discount, applied to inbound and outbound LTL freight shipments.
(Available for US and Canadian members.) Frost And Sullivan
Research -- receive a 20% POPAI member discount on their 2005
Digital Signage report. (All members)
Permanent Display Manufactures
Forum – Communication of best practices to help your
business
As a member group within POPAI, the PDMF,
provides a working group to focus on the issues and activities relevant
to permanent display manufacturers.
Digital Signage Group –
Have a voice in the development of an industry
As a member group within POPAI, the
digital signage group provides education, research, industry advocacy
and standards development for the digital signage marketplace. www.POPAI.com/Digital
There is no question that active members
realize more through active participation.Your involvement with
committees and task forces helps you to maximize your investment. If you
have any questions about getting the most out of POPAI’s wide
array of business-building programs, please do not hesitate to contact
our Member Services Team.
POPAI appreciates your membership and
support.
Sincerely,
Richard K.
Blatt
POPAI
President &
CEO
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