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Frost & Sullivan Digital Signage Executive
Summary FREE
In an era of booming consumerism, marketers’ task of
effectively communicating with their target audience is paramount. As
advertising rates continue to climb, media clutter and low audience
attention spans have diluted the effectiveness of traditional print and
television media. Consequently, in focusing on a more personalized
target market, marketers have raised their spending on non-media
channels such as digital signage, telemarketing, direct mail, and
e-mail. While the ability of digital signage to enhance brand image
using specific full motion video messages at opportune moments makes it
a highly efficient medium, the increasing popularity of 'do not call'
lists and e-mail spam filters further add to the enormous potential of
this medium.
This Frost & Sullivan research service analyzes the North
American digital signage markets, examining key drivers and challenges
and offering recommendations to tackle them. The study also sizes,
forecasts, and scrutinizes pricing trends and identifies market leaders,
challengers, contenders, and emerging companies in each of the digital
signage advertising, display, and software markets.
Frost & Sullivan employs consultants, market analysts, corporate
trainers, account managers and customer support staff globally. They
work together in providing growth consulting and corporate training
solutions to clients in more than 50 countries around the world.
Click here to download the
Executive Summary
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