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Get Your Official Retail Marketing Textbook
 New, expanded edition. Great for new
employees, clients, and your own reference.
Updated chapters on every aspect of
the industry—from creating, planning, and manufacturing—to
executing Marketing at-Retail displays.
- A new chapter on at retail digital
signage.
- A new chapter on the store of the
future.
- A color photo section featuring the best
displays of 2007.
- A CD-ROM containing a comprehensive industry
glossary of more than 4,000 terms.
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Improved text layout.
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Higher quality color photos.
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CD-ROM with Industry Glossary.
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POPAI’s textbook is an excellent
introduction to all aspects of Marketing at-Retail for new
employees and students, a handy desk reference, and a great gift for
clients.
Price (USD)
$50 for POPAI Members
$100 for Non-members
Quantity discounts are
available.
Click here to purchase a copy, today.
Files
TextbookTableContents (PDF File)
Links
Textbook Order Form
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