Home Education & Certification Print 101

As the marketing at-retail industry explodes with an influx of new brand and retail professionals whose job it is to create dynamic and cost-effective marketing at-retail programs, many are thrust into their roles and expected to automatically understand the technical jargon and processes related to graphics and printing. Not to mention the latest developments in printing technology and industry issues such as paper costs, eco-friendly inks and paper stocks.

This two-day course is designed for Marketing at-Retail professionals seeking a better understanding of projects involving creative, technical and business activities related to print and other graphic media.

You'll emerge from an intensive two days with a mastery of knowledge in available printing methods, their individual strengths and weaknesses as they relate to various projects, and will provide first-hand exposure to the processes with tours of two graphics plants.

Brand and retail marketing department professionals who have responsibility for evaluating and selecting at-retail print projects, those who are new to the print production process and would like a solid foundation in the types of processes and procedures, as well as print buyers, designers and others who prepare the artwork.

"I appreciated the free form classwork. It was far more interactive and attendee focused than handouts and scheduled topic covergae"
K.L. Sheppard, Moen Inc.

"Really enjoyed the plant tours. Feel like I've learned right process, terminology and right questions to ask."
L. Zguzenski, Pepsi-Cola