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PROGRAM HIGHLIGHTS
ATTENDEES WILL LEARN:
- the difference between jobs "specified for failure" and those
"designed for success";
- how to use proofs to communicate expectations and achieve
successful printing projects;
- the ingredients of a job, from digital files, photography and
color specification, to proofs and their evaluation;
- the qualities of good originals and designs for successful
production;
- explanations of the most common print flaws and their causes;
- principles that explain how color is reproduced in print and the
newest ways to expand the printed color gamut; and
- how product colors might be substituted for standard colors to
suit brand color demands and still fir the budget.
Participants are encouraged to bring examples of projects they've
worked on so they can receive feedback on alternatives which can
provide benefits in the future.
PLANT TOURS:
 The afternoon of each day will be
devoted to plant tours. On Wednesday, attendees will visit InnoMark
Communications, a modern pre-press and print operation. Participants
will interact with skilled professionals and view state-of-the-art
equipment used in high-end image manipulation, pre-press activities,
the latest digital printing technology and large format lithographic
printing for a wide range of retail, POP and packaging projects.
Thursday afternoon will include a tour of Lewisburg Container,
considered one of the best in its graphics capabilities for packaging
and display projects produced by flexographic printing or flexo
combined with offset or digital elements. Participants will tour the
plant and see the various stages of production and how both high
graphics and more routine corrugated bases and cartons are printed and
converted into three dimensional form for distribution to
points-of-sale.
At the conclusion of Thursday's tour, the bus will take
participants to the airport or back to the hotel as needed.
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