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2008 Masters Program
Speakers
 DICK
BLATT draws on his corporate experience in
the telecommunications industry with Sprint and MCI; his political
experience working for President Jimmy Carter; and his previous
association experience with the American Advertising Federation. During
his tenure, the organization has provided industry leadership with
it’s clear vision for the future. As a result the
industry has embraced the concept of inclusivity as one of its core
values. POPAI is pioneering research on shopper engagement measurements
on the path to becoming a measured medium on par with other advertising
media.
 MARTIN
BLOCK is a professor in the Integrated Marketing Communications
Department of the Medill School at Northwestern University. He teaches
advertising research, sales promotion and other courses in advertising.
Prior to his academic career, he was a senior market analyst in
Corporate Planning for Goodyear Tire and Rubber Company. Among his books
are Analyzing Sales Promotion, Business-to Business Marketing Research,
and Cable Advertising: New Ways to New Business. He is also a principal
in his own firm, Block Research incorporated, which provides research,
analytical and consulting services. He is currently the sector head for
entertainment and gaming. His book Marketing Mix Models is now
available.
 J. PAGE
CROUCH, Ph.D., received a bachelor's and masters
degree from San DIego State University, where he then taught for two
years before beginning his doctoral work at the University of Missouri,
Columbia. He joined the Clemson faculty in 1968, where he led the
devlopment of the school's graphic communications program. He has
authored numerous articles on a variety of print and print education
yopics. He has served as a member of the Flexographic Technical
Association and the Foundation of the Flexographic Technical
Association, and is a member of the Academy of Screen Printing
Technology. He has taught all the processes and has been active in most
of the printing industry associations.
MARK I. FELDMAN is a partner at the Chicago office
of DLA Piper US LLP where he was the national chair of the intellectual
property practice group for many years. He is the immediate past
president of the Intellectual Property Law Association of Chicago. His
practice focuses on trademarks, patents, copyrights, trade secrets, and
internet and technology law. Mr. Feldman has extensive experience
counseling clients on domestic and international intellectual property
registration, enforcement and licensing. He was responsible for
implementing the worldwide branded ingredient strategy for the famous
NutraSweet trademark.
 ARLENE
GERWIN is currently a marketing consultant for her own company,
Bolder Insights, LLC. For eleven years, Arlene was with Diageo, the
world's leading premium drinks company. During her tenure, she held
various senior marketing positions in promotions, new product
development and brand management for brands such as Smirnoff, Baileys,
Jose Cuervo, and Captain Morgan. Her extensive consumer package goods
experience includes several marketing positions at the Thomas J. Lipton
Company, including directing the consumer promotion department and
managing such diverse businesses as Sunkist Fruit Snacks, Wish-Bone
Salad Dressing and Lipton Specialty Teas.
GERRI HENDERSON was formerly on the faculty of Duke
University's Fuqua School of Business, Howard University's School of
Business, and the University of Texas at Austin's College of
Communication. Her primary areas of research include: marketplace
diversity (also known as multicultural marketing), urban marketing, and
consumer networks (cognitive and social). Prior to pursuing her Ph.D.,
she worked for several years at IBM in Relationship Marketing
(specializing in Healthcare, Insurance, and Pharmaceutical Industries)
and briefly in Brand Management at Kraft Foods.
 ROBERT
LILJENWALL is managing director of The Liljenwall Group, a
marketing and branding consultancy in Newport Beach, CA. He teaches
strategic marketing and brand identity management at the University of
California – Los Angeles Extension University. He
travels widely in his consulting business and lectures on global trends
in marketing at-retail. He served as co-editor and co-author of the
first POPAI publication, Point-of-Purchase Advertising:
Marketing’s Powerful Weapon. He is currently writing
a book on “marketing up the food
chain” and consulting in the US and Mexico.
 JEFF SANDGREN is the Principal/Owner of
Sandgren Consulting, LLC, a consultancy focused on optimizing
Return-On-Investment for targeted retail technologies. Jeff has spent
two decades focused exclusively on the retail merchandising technologies
and solutions. He manages store-level retail systems for American
Stores’ Jewel-Osco division in Florida, was Director
of Marketing for Electronic Retail Systems, was Director of Marketing
for the E Ink Corporation (a spin-off of M.I.T.’s
Media Lab) exploring commercial opportunities for electronic paper and
Radio Frequency Identification (RFID) in Marketing at-Retail, and was
Director of Merchandising for Checkpoint Systems.
 JEFF
SHEETS is Director of the Advanced Advertising Lab and
Professor of Advertising and Marketing Communications at Brigham Young
University in Provo, Utah teaching the theory and practice of integrated
marketing communication. He has spent the last 15+ years consulting with
world-class brands and retailers, expanding their marketing programs to
understand the role of marketing at-retail and the emerging trend of
experiential marketing. He is currently consulting with Blackbox
Productions to develop custom experiential marketing initiatives.
 RON SMITH has over 20 years experience in
advertising and marketing both in Account Management and Creative
Services. His clients have included Coca-Cola, P&G, Kellogg’s,
and Burger King. Currently, he is VP Group Creative Director with Arc
Worldwide overseeing the Retail Group for McDonald’s Adult, Youth
and Menu Teams. While working with P&G, Ron was a key contributor in
the development of Shopper Based Design Theory for multiple CP
categories involving innovative research for orchestrating the shopper
experience through intuitive retail. He has an MA in Advertising from
Michigan State, MFA in Graphic Design from San Francisco Academy of Art
and a BA in English Lit and Journalism from Miami University in
Ohio.
 BRUCE WATSON is Presidenet of Rapid Display
in Union City, CA. He began his career in the Point-Of-Purchase display
business in 1971, with Westvaco Displays as a Sales Rep. based in
Chicago and covering the entire Midwest. After being aquired in 1981 by
Schiffenhaus Packaging in 1981, he was promoted to VP of Sales of
Displayco Midwest. He remained in this position through another
acquisition and in 1991 was promoted to VP and General Manager of the
Ohio display design and manufacturing facility. With the closure of the
Ohio operation in 1997 and it’s move to Northern,
KY, Bruce relocated and continued in this capacity until 2000. He
eventually relocated to the San Francisco Bay Area, and assumed the
position of President of Rapid Displays.
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