POPAI University Masters Program
July 14-15, 2008
Northwestern University
Evanston, IL
Content/Schedule
MONDAY, July 14, 2008
7:30AM - 8:30AM
BREAKFAST
8:30AM - 9:30AM
Introductions and Welcome
Dick Blatt, President & CEO,
POPAI
9:30AM - 10:45
Marketing at-Retail Strategy and Experiential
Marketing
Jeff Sheets, Professor, Brigham Young
University
10:45AM - 11:00AM
BREAK
11:00AM - 12:15PM
Retail Marketing and Consumer Behavior
Gerry Henderson,
Professor, Northwestern University
12:15PM - 1:15PM
LUNCH
1:15PM - 2:30PM
New and Emerging Retail Technologies
Jeff Sandgren, Principal/Owner, Sandgren
Consulting
2:30PM - 2:45PM
BREAK
2:45PM - 4:00PM
Sales Promotion Planning and Project
Management
Arlene Gerwin, Bolder Insights
LLC
4:00PM - 5:15PM
Post Promotion Evaluation and Research
Martin Block, Ph.D., Professor, Northwestern
University
7:00PM - 9:00PM
DINNER
TUESDAY, July 15, 2008
7:30AM - 8:15AM
BREAKFAST
8:15AM - 9:30AM
Marketing at-Retail Advertising Design & Creativity
Ron Smith, VP Group
Creative Director, Arc Worldwide
9:30AM - 11:00AM
Display Production Materials and Production Methods
Bruce Watson, President, Rapid
Displays
11:00AM - 11:15AM
BREAK
11:30AM - 12:30PM
Printing and Print Production
J. Page Crouch,
PhD
12:15PM - 1:15PM
LUNCH
1:15PM - 2:30PM
Trade Practices and Intellectual Property
Mark Feldman, DLA Piper
2:30PM - 3:45PM-
Global Trends in Marketing at-Retail
Robert Liljenwall, Managing Director, The
Liljenwall Group
Please note this Schedule of Events is
subject to change
Files
Masters Program Brochure (PDF File)
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